Multi-screen coordination-based advertisement push system and method

An advertising push, multi-screen collaboration technology, applied in electrical components, selective content distribution, image communication, etc., can solve problems that affect user experience and cannot cause users, and achieve the effect of easy implementation and simple system structure

Inactive Publication Date: 2014-02-26
SICHUAN CHANGHONG ELECTRIC CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the existing built-in advertisement display usually adopts the following forms: (1) displayed in a small area of ​​the application page, which limits the display of advertisement information and cannot attract the user's attention; (2) displayed to the user in full screen, or not Advertisements are presented to users after filtering and screening, which affects the user experience

Method used

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  • Multi-screen coordination-based advertisement push system and method
  • Multi-screen coordination-based advertisement push system and method

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Embodiment Construction

[0029] The technical solution of the present invention will be described in detail below in conjunction with the accompanying drawings.

[0030] Such as figure 1 As shown, the advertisement push system based on multi-screen collaboration of the present invention includes a smart terminal and a smart TV, the smart terminal is connected to the smart TV, an advertising server and application software run on the smart TV, and the application software is obtained from the advertising server advertising pages;

[0031] Specifically, when the application software running on the smart TV needs to display advertisements, the application software sends the advertisement information to the advertisement server running in the background of the TV terminal, and the advertisement server sends the advertisement information to the smart terminal after filtering.

[0032] The smart terminal is used to display the advertisement page sent by the smart TV, and the user accesses the advertisement...

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Abstract

The invention relates to a multi-screen coordination-based advertisement push system and method. With the system and the method, advertisement information in application software can be transmitted to a user effectively and the using experience of the user is not influenced. According to the technical scheme, the advertisement push system comprises an intelligent terminal and an intelligent television, wherein the intelligent terminal and the intelligent television are mutually connected; an advertisement server and application software are run at the intelligent television; and the application software obtains an advertisement page at the advertisement server; and the intelligent terminal is used for displaying the advertisement page sent by the intelligent television and the user accesses the advertisement server by the intelligent terminal so as to set a type of the received advertisement. The provided system and the method has the following beneficial effects: the system has the simple structure and can be realized easily; multi-screen coordination can be carried out and the advertisement can be pushed rapidly and efficiently; and the using experience of the user is not influenced. The system and the method are suitable for advertisement pushing.

Description

technical field [0001] The invention relates to an advertisement pushing system and method based on multi-screen collaboration. Background technique [0002] With the popularization of various smart terminals, various types of application software emerge in an endless stream. Advertising, as an important profit model of application software, has become a part of application software. However, the existing built-in advertisement display usually adopts the following forms: (1) displayed in a small area of ​​the application page, which limits the display of advertisement information and cannot attract the user's attention; (2) displayed to the user in full screen, or not Advertisements are presented to users after filtering, which affects the user experience. Therefore, how to effectively deliver the advertising information in the application software to the user without affecting the user experience is a technology that needs to be improved. Contents of the invention [00...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/454H04N21/458H04N21/436H04N21/472G06Q30/02
Inventor 张洪利陈锡林宋伟刘贤洪
Owner SICHUAN CHANGHONG ELECTRIC CO LTD
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