Method and device for calculating influence data

A technology of influence and data, applied in the Internet field, can solve problems such as the inability to obtain information update cycles

Active Publication Date: 2014-03-26
BEIJING VENUS INFORMATION SECURITY TECH +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The influence of information released by enterprises on traditional networks decreases less with time, while in social networks, due to the continuous release of new information by users, the influence of a piece of information will rapidly weaken in a relatively short period of time. Calculate the active time of information in the same way as the traditional network, it is very likely to get an active time that exceeds the actual situation, and cannot get an accurate information update cycle

Method used

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  • Method and device for calculating influence data
  • Method and device for calculating influence data
  • Method and device for calculating influence data

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0084] Embodiment 1. A method for calculating influence data, applicable to social networks, comprising:

[0085] Taking the identification of the specified information as input, crawling the user operation data of the specified information from the server of the predetermined social network; the user operation data includes at least the number of reposts and comments of the specified information and its sub-information every day Number of times; the first layer sub-information of the specified information refers to the comment information or forwarding information of the specified information, and the L-th layer sub-information of the specified information refers to the comments of the L-1 layer sub-information of the specified information Information or forwarding information; L is a positive integer greater than 1;

[0086]Calculate the daily user participation times according to the crawled forwarding data and comment data; the daily user participation times are the daily ...

Embodiment 2

[0186] Embodiment 2. A device for calculating influence data, suitable for social networks, such as Figure 4 shown, including:

[0187] A crawling module, configured to take the identification of the specified information as input, and crawl the user operation data of the specified information from a server of a predetermined social network; the user operation data includes at least the specified information and its various layers of sub-information The number of forwarding times and comments per day; the first layer of sub-information of the specified information refers to the comment information or forwarding information of the specified information, and the L-th layer of sub-information of the specified information refers to the L-th layer of the specified information The comment information or forwarding information of the 1st layer sub-information; L is a positive integer greater than 1;

[0188] The user participation times calculation module is used to calculate the d...

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PUM

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Abstract

The invention discloses a method and device for calculating influence data. The method is applied to a socializing network. The method includes the following steps that an identification of designated information serves as the input, and user operation data of the designated information are extracted from a server of the preset socializing network; according to the extracted user operation data, the daily number of user involvement times is calculated; the involvement time number growth rate of each day is calculated; the involvement time number growth rates of adjacent days are compared, days which conform to the situation that differences between the involvement time number growth rates of the same days and the involvement time number growth rates of N days before are larger than the first preset threshold value are selected and days which conform to the situation that the involvement time number growth rates of M days before are negative values, the involvement time number growth rates of the same days are positive values and in addition, the involvement time numbers of the same days are larger than the second preset threshold value are selected. According to the method and device for calculating the influence data, correctness and reliability of the influence data of the socializing network can be improved and real conditions can be better met.

Description

technical field [0001] The invention relates to the field of the Internet, in particular to a method and device for calculating influence data. Background technique [0002] By the end of December 2012, the number of registered users of Sina Weibo had exceeded 500 million. In December 2012, the number of daily active users reached 46.2 million. The number of Weibo users and the number of active users maintained a steady growth. The number of registered accounts of Tencent Weibo is as high as 540 million, and the average number of daily active users exceeds 87 million. The popularity of Weibo applications, especially the arrival of the era of portal Weibo, can be said to have overshadowed the limelight of various Internet platforms. Publishing corporate information on social networks not only has the advantages of fast and cheap Internet communication, but also has unique user interaction effects that are unmatched by other media methods. In addition, publicity on social ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/337G06Q50/01
Inventor 王君鹤曲武周涛叶润国
Owner BEIJING VENUS INFORMATION SECURITY TECH
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