Advertisement ordering method and device

A sorting method and a sorting device technology, which are applied in the field of advertising, can solve the problems of low accuracy in advertising click-through rate estimation, and achieve the effect of solving low accuracy and improving accuracy

Active Publication Date: 2015-11-11
SHENZHEN TENCENT COMP SYST CO LTD
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Problems solved by technology

[0004] Embodiments of the present invention provide an advertisement sorting method and device that can perform statistics on the characteristics of advertisement pictures, thereby improving the accuracy of advertising click rate estimation; to solve the problem of advertising click rate estimation in existing advertisement sorting methods and devices technical issues with lower accuracy

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  • Advertisement ordering method and device
  • Advertisement ordering method and device

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Embodiment Construction

[0033] Referring to the drawings, wherein like reference numerals represent like components, the principles of the present invention are exemplified when implemented in a suitable computing environment. The following description is based on illustrated specific embodiments of the invention, which should not be construed as limiting other specific embodiments of the invention not described in detail herein.

[0034] In the following description, specific embodiments of the present invention are described with reference to steps and symbols for operations performed by one or more computers, unless otherwise stated. Accordingly, it will be understood that the steps and operations, which at times are referred to as being performed by a computer, include manipulation by a computer processing unit of electronic signals representing data in a structured form. This manipulation transforms the data or maintains it at a location in the computer's memory system that can reconfigure or ot...

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Abstract

The invention provides an advertisement ordering method comprising the steps that advertisement image characteristic parameters and advertisement text characteristic parameters are acquired; the advertisement image characteristic parameters and the advertisement text characteristic parameters are set as input vectors of a first depth neural network; first model training is performed on the first depth neural network so that pre-estimated advertisement click-through rate characteristics are outputted; and advertisement ordering is performed according to the pre-estimated advertisement click-through rate characteristics. The invention also provides an advertisement ordering device. According to the advertisement ordering method and device, statistics is performed on the characteristics of advertisement images via the convolutional neural network so that accuracy of advertisement click-through rate pre-estimation is enhanced.

Description

technical field [0001] The invention relates to the technical field of advertisements, in particular to an advertisement sorting method and device. Background technique [0002] At present, when advertisements are placed in the industry, a method based on an estimation of advertisement click rate is widely used to rank advertisements. The specific method is to first estimate the click-through rate of the candidate advertisement through the logistic regression algorithm, that is, the estimated click-through rate of the advertisement (pCTR, predicted click-throughrate), then calculate the quality of the advertisement based on pCTR, and finally calculate the advertisement according to the bid (Bid )*Quality is arranged and displayed in reverse order, the higher the bid and the higher the quality of the advertisement, the higher the ranking. The sorting follows the Generalized Second Price Auction (GSP, Generalized Second Price Auction) mechanism, which can maximize the revenue...

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06N3/08
Inventor 邹永强金涬郭志懋李毅薛伟肖磊
Owner SHENZHEN TENCENT COMP SYST CO LTD
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