Web log data mining based website optimization method

A technology of data mining and website optimization, which is applied in the direction of website content management, network data retrieval, electronic digital data processing, etc. It can solve the problems that web logs cannot be optimized, so as to improve access and browsing interest, improve design, and optimize page content Effect

Active Publication Date: 2015-11-18
UESTC COMSYS INFORMATION
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Problems solved by technology

[0004] The purpose of the present invention is: in order to solve the problems in the prior art that the Web log canno

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  • Web log data mining based website optimization method
  • Web log data mining based website optimization method
  • Web log data mining based website optimization method

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[0027] In order to make the objectives, technical solutions, and advantages of the present invention clearer, the following further describes the present invention in detail with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, but not to limit the present invention.

[0028] Such as figure 1 As shown, it is a schematic flow diagram of the website optimization method based on Web log data mining of the present invention. A website optimization method based on web log data mining, including the following steps:

[0029] A. Obtain web log data from the site server;

[0030] B. Preprocess the web log data obtained in step A to obtain the user's access sequence;

[0031] C. Perform data mining on the user access sequence obtained in step B to obtain a set of user access patterns;

[0032] D. Filter the set of user access patterns obtained in step C, and optimize the ...

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Abstract

The present invention discloses a Web log data mining based website optimization method. The method comprises the following steps of: acquiring Web log data, performing pre-processing on the Web log data, performing data mining on the pre-processed Web log data to obtain a user access mode set, performing screening on the user access mode set and performing optimization on a website. According to the Web log data mining based website optimization method provided by the present invention, by obtaining user access rule and mode, a structure of the website is adjusted and a page content is optimized, so that design of the website is improved and access and browsing interest of a user is improved.

Description

technical field [0001] The invention belongs to the technical field of network site optimization, in particular to a method for site optimization based on Web log data mining. Background technique [0002] In recent years, network technology has developed rapidly. With the rapid development of technology and the improvement of living standards, more and more people like to learn about and search for things they are interested in online. The network has become one of the important ways for people to communicate. one. At the same time, as a new information platform, the website has been valued by more and more companies, enterprises and even individuals. Enterprise websites can be roughly divided into enterprise image display, company product promotion, information release and digital commerce types according to their functions. No matter which type of website, the ultimate goal is to attract customers to visit, thereby enhancing the company's image and facilitating product ...

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/9574G06F16/958
Inventor 唐雪飞陈科刘明鸣吴亚骏
Owner UESTC COMSYS INFORMATION
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