Method and device for generating personalized page

A page and correlation technology, applied in special data processing applications, instruments, electrical digital data processing, etc., can solve the problem of user-generated personalized pages, etc.

Active Publication Date: 2015-11-25
SHENZHEN TENCENT COMP SYST CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Therefore, when a certain user has no behavior or very little behavior on this platf

Method used

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  • Method and device for generating personalized page
  • Method and device for generating personalized page
  • Method and device for generating personalized page

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Embodiment Construction

[0025] In order to further explain the technical means and effects of the present invention to achieve the intended purpose of the invention, the specific implementation, structure, features and effects of the present invention will be described in detail below in conjunction with the accompanying drawings and preferred embodiments.

[0026] refer to figure 1 , which is a schematic structural diagram of an Internet-based communication system. like figure 1 As shown, the system includes a service layer 10 , a transport layer 20 , and a terminal layer 30 .

[0027] The service layer 10 refers to a server system deployed on the Internet, in which server-side application programs (hereinafter referred to as Internet application programs) for providing various Internet services run. Examples of the aforementioned Internet services include, but are not limited to, online shopping sites, online game sites, social networking, online music sites, online video sites, online reading si...

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Abstract

The invention relates to a method for generating a personalized page. The method comprises the following steps of: recording user behavior data of a user in a first Internet application program and a second Internet application program; analyzing interested user distribution features of a target object in the first Internet application program and the second Internet application program according to the user behavior data; calculating a correlation coefficient between an object in the first Internet application program and an object in the second Internet application program according to the interested user distribution features; obtaining a first interested object of the first user in the first Internet application program when the condition that the first user logs in the second Internet application program is detected; objecting a second interested object from the second Internet application program, wherein the correlation coefficient between the first interested object and the second interested object is greater than a preset value; and generating the personalized page of the first user according to the second interested object. The method can solve the new user data sparsity in the personalized page generating process.

Description

technical field [0001] The invention relates to the field of Internet data processing, in particular to a method and device for generating personalized pages. Background technique [0002] With the development of Internet technology, personalized recommendation systems have been widely used in online e-commerce platforms. The so-called personalized recommendation refers to recommending information and products that the user is interested in according to the user's interest characteristics and purchasing behavior, thereby saving the user's time in searching for information or products. [0003] At present, the commonly used personalized recommendation algorithm uses the user's historical behavior to predict the products that the user is interested in. Therefore, when a certain user has no behavior or very little behavior on this platform, the existing technology has no way to generate a personalized page for the user. Contents of the invention [0004] In view of this, th...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 谭奔赖晓平张小鹏肖磊李勇
Owner SHENZHEN TENCENT COMP SYST CO LTD
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