Brand asset assessment method and system based on big data

A technology of big data and data, applied in the field of brand equity evaluation method and system based on big data, can solve the problem of inability to accurately measure the value of assets, and achieve the effect of solving the difference in information dissemination ability and expanding the development space.

Inactive Publication Date: 2016-12-07
周云
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  • Abstract
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Problems solved by technology

[0003] In order to overcome the problem existing in the prior art that the value of the asset of the appraised object cannot be accurately measured, the present invention provides an asset appraisal method and system based on big data

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  • Brand asset assessment method and system based on big data
  • Brand asset assessment method and system based on big data
  • Brand asset assessment method and system based on big data

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Embodiment Construction

[0025] The present invention will be described in further detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0026] The invention discloses a big data-based asset evaluation method, including:

[0027] Step 1: Obtain data information on multiple attributes of the evaluated object, as well as other relevant information, such as industry competition status, etc. Preferably, the evaluated object attributes in step 1 include loyalty, popularity, awareness, association and reputation Among them, the loyalty acquisition module conducts distributed mining on data based on big data such as the Internet, questionnaire surveys or cloud computing, for example, for the establishment, development and promotion of a new technology, a certain level of management Behaviors such as decisions or system changes, or co...

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Abstract

The invention provides an asset assessment method and system based on big data. The method comprises the steps that 1, data information of multiple attributes of an assessed object is acquired; 2, the effectiveness value of the assessed object, the amount of information contained in the assessed object and the average price of the assessed object are obtained according to the data information acquired in step 1; 3, according to the effectiveness value of the assessed object, the amount of information contained in the assessed object and the average price of the assessed object obtained in step 2, the asset of the assessed object is assessed comprehensively. The invention provides the assessment system correspondingly. The asset of the assessed object is assessed from the perspective of the amount of information of the assessed object, an assessed object information amount calculation method and an assessed object unit price calculation method are involved, and precise measurement and assessment of the asset value of the assessed object is realized finally.

Description

technical field [0001] The present invention relates to the technical field of information processing, in particular to a method and system for evaluating brand equity based on big data. Background technique [0002] New technologies, products, corporate brands, etc., as intangible assets, are the most valuable assets for each company, and evaluating this value is a difficult problem in the world. At present, the evaluation of the asset value of an object basically revolves around three elements: financial elements, market elements and consumer elements, and the various factors discussed in the development stage of asset evaluation methods are not completely independent of each other. Some evaluation methods Financial factors and market factors or both market factors and consumer factors will be considered at the same time, and the advent of the mobile Internet era has made enterprises face new data management issues, such as the management of technical data, the management ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/06G06Q40/06
CPCG06Q10/0637G06Q40/06
Inventor 周云
Owner 周云
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