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Hotspot content pushing method and apparatus

A hot content, to-be-pushed technology, applied in the computer field, can solve the problem of low efficiency of hot content push

Active Publication Date: 2017-03-08
TENCENT TECH (BEIJING) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Embodiments of the present invention provide a method and device for pushing hot content, to at least solve the technical problem that related technologies use manual configuration of hot content for pushing, resulting in low efficiency in pushing hot content

Method used

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  • Hotspot content pushing method and apparatus
  • Hotspot content pushing method and apparatus

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0033] According to an embodiment of the present invention, a method embodiment of a method for pushing hot content is provided.

[0034] Optionally, in this embodiment, the above method for pushing hot content can be applied to such as figure 1 In the hardware environment constituted by the server 102 and the terminal 104 as shown. Such as figure 1 As shown, the server 102 is connected to the terminal 104 through a network. The above-mentioned network includes but not limited to: a wide area network, a metropolitan area network or a local area network. The terminal 104 is not limited to a PC, a mobile phone, a tablet computer, and the like. The method for pushing hot content in the embodiment of the present invention may be executed by the server 102 , may also be executed by the terminal 104 , and may also be executed jointly by the server 102 and the terminal 104 . Wherein, the execution of the method for pushing hot content in the embodiment of the present invention by t...

Embodiment 2

[0119] According to an embodiment of the present invention, a device for pushing hot content is also provided for implementing the above method for pushing hot content. Figure 8 is a schematic diagram of an optional device for pushing hot content according to an embodiment of the present invention, such as Figure 8 As shown, the device may include:

[0120] The first receiving unit 22 is used to receive a trigger request, wherein the trigger request is used to indicate to push the target hot content to the target user, and the trigger request includes the attribute information of the target user; Searching for a target hot event among a plurality of hot events, wherein the configuration information of the target hot event includes the attribute information of the user to be pushed, and the attribute information of the user to be pushed matches the attribute information of the target user; the first acquisition unit 26, It is used to acquire the target hot content correspond...

Embodiment 3

[0149] According to an embodiment of the present invention, a server or a terminal for implementing the above method for pushing hot content is also provided.

[0150] Figure 17 is a structural block diagram of a terminal according to an embodiment of the present invention, such as Figure 17 As shown, the terminal may include: one or more (only one is shown in the figure) processor 201, memory 203, and transmission device 205 (such as the sending device in the above-mentioned embodiment), such as Figure 17 As shown, the terminal may also include an input and output device 207 .

[0151]Wherein, the memory 203 can be used to store software programs and modules, such as the program instructions / modules corresponding to the hot content pushing method and device in the embodiment of the present invention, and the processor 201 runs the software programs and modules stored in the memory 203 to execute Various functional applications and data processing, that is, to realize the...

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PUM

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Abstract

The invention discloses a hotspot content pushing method and apparatus. The method comprises the steps of receiving a triggering request, wherein the triggering request is used for indicating target hotspot contents pushed to a target user, and comprises attribute information of the target user; searching for a target hotspot event from a plurality of hotspot events according to the attribute information of the target user, wherein configuration information of the target hotspot event includes to-be-pushed user attribute information, and the to-be-pushed user attribute information is matched with the attribute information of the target user; obtaining the target hotspot contents corresponding to the target hotspot event; and pushing the target hotspot contents to the target user. According to the method and the apparatus, the technical problem of relatively low hotspot content pushing efficiency caused by manually configuring and pushing hotspot contents in related technologies is solved.

Description

technical field [0001] The present invention relates to the field of computers, in particular to a method and device for pushing hot content. Background technique [0002] With the rapid development of information technology, users can obtain real-time hot events through various media means such as the Internet, TV, and radio. At present, related technologies manually configure hot content related to hot events, and push the configured hot content to all users. However, the method for pushing hot content in the related art has the following defects: [0003] (1) Hot content related to hot events requires manual management and editing, resulting in increased labor costs. Especially for the situation where hot content needs to be pushed to users within a specific period of time, continuous time investment is required. [0004] (2) Pushing hot content to all users covers a wide range of target users, with little difference in personalization and low correlation with user inte...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 李会珠卫磊张艳丽何聚
Owner TENCENT TECH (BEIJING) CO LTD
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