Hotspot content pushing method and apparatus

A hot content, to-be-pushed technology, applied in the computer field, can solve the problem of low efficiency of hot content push

Active Publication Date: 2017-03-08
TENCENT TECH (BEIJING) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Embodiments of the present invention provide a method and device for pushing hot content, to at least solve the technical prob

Method used

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  • Hotspot content pushing method and apparatus
  • Hotspot content pushing method and apparatus
  • Hotspot content pushing method and apparatus

Examples

Experimental program
Comparison scheme
Effect test

Example Embodiment

[0032] Operation system: The promotion and distribution system of high-quality popular content with the participation of the operation editors. Example 1

[0033] According to an embodiment of the present invention, a method embodiment of a method for pushing hot content is provided.

[0034] Optionally, in this embodiment, the above method for pushing hot content may be applied to figure 1 In the hardware environment shown by the server 102 and the terminal 104. like figure 1 As shown, the server 102 is connected to the terminal 104 through a network, the network includes but is not limited to: a wide area network, a metropolitan area network or a local area network, and the terminal 104 is not limited to a PC, a mobile phone, a tablet computer, and the like. The method for pushing hot content in this embodiment of the present invention may be executed by the server 102 , may also be executed by the terminal 104 , or may be executed jointly by the server 102 and the termin...

Example Embodiment

[0118] Example 2

[0119] According to an embodiment of the present invention, there is also provided an apparatus for pushing hot content for implementing the above method for pushing hot content. Figure 8 is a schematic diagram of an optional hot content push device according to an embodiment of the present invention, such as Figure 8 As shown, the apparatus may include:

[0120] The first receiving unit 22 is configured to receive a trigger request, wherein the trigger request is used to instruct to push the target hot content to the target user, and the trigger request includes attribute information of the target user; Searching for a target hotspot event among multiple hotspot events, wherein the configuration information of the target hotspot event includes attribute information of the user to be pushed, and the attribute information of the user to be pushed matches the attribute information of the target user; the first obtaining unit 26, for acquiring target hot co...

Example Embodiment

[0148] Example 3

[0149] According to an embodiment of the present invention, a server or terminal for implementing the above method for pushing hot content is also provided.

[0150] Figure 17 is a structural block diagram of a terminal according to an embodiment of the present invention, such as Figure 17 As shown, the terminal may include: one or more (only one shown in the figure) processor 201, a memory 203, and a transmission device 205 (such as the transmission device in the above embodiment), such as Figure 17 As shown, the terminal may also include an input and output device 207 .

[0151]The memory 203 may be used to store software programs and modules, such as program instructions / modules corresponding to the method and apparatus for pushing hot content in the embodiment of the present invention. The processor 201 executes the software programs and modules stored in the memory 203 by running the software programs and modules. Various functional applications a...

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Abstract

The invention discloses a hotspot content pushing method and apparatus. The method comprises the steps of receiving a triggering request, wherein the triggering request is used for indicating target hotspot contents pushed to a target user, and comprises attribute information of the target user; searching for a target hotspot event from a plurality of hotspot events according to the attribute information of the target user, wherein configuration information of the target hotspot event includes to-be-pushed user attribute information, and the to-be-pushed user attribute information is matched with the attribute information of the target user; obtaining the target hotspot contents corresponding to the target hotspot event; and pushing the target hotspot contents to the target user. According to the method and the apparatus, the technical problem of relatively low hotspot content pushing efficiency caused by manually configuring and pushing hotspot contents in related technologies is solved.

Description

technical field [0001] The present invention relates to the field of computers, in particular to a method and device for pushing hot content. Background technique [0002] With the rapid development of information technology, users can obtain real-time hot events through various media means such as the Internet, TV, and radio. At present, related technologies manually configure hot content related to hot events, and push the configured hot content to all users. However, the method for pushing hot content in the related art has the following defects: [0003] (1) Hot content related to hot events requires manual management and editing, resulting in increased labor costs. Especially for the situation where hot content needs to be pushed to users within a specific period of time, continuous time investment is required. [0004] (2) Pushing hot content to all users covers a wide range of target users, with little difference in personalization and low correlation with user inte...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 李会珠卫磊张艳丽何聚
Owner TENCENT TECH (BEIJING) CO LTD
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