A method for automatically generating a playlist by an advertising terminal

Abstract

The invention discloses a method for automatically generating a playlist by an advertisement terminal, which comprises the steps of matching a background project production system and a terminal playing system and matching different advertisement terminals; formulating a playing strategy according to the time and an inserted playing mode; generating an advertisement list file containing advertisement information, advertisement terminal names and the playing strategy, and uploading the advertisement list file to the advertisement terminals; reading advertisement data matched with the advertisement terminals from the advertisement list file; parsing a playing a date segment corresponding to the advertisement data, comparing the date segment with the local date, and storing the advertisement data into an advertisement list of the advertisement terminals if the local date stays within the playing period; parsing the playing strategy corresponding to the advertisement data, and generating a playing list according to the playing strategy; and reading the playing list by a playing program of the advertisement terminals. According to the invention, the advertising effect is improved, the interest and the diversity of advertisements are enhanced, the user experience is enriched, and users are enabled to accept advertisement information in comfort.

Description

technical field [0001] The invention relates to an advertisement playing technology, in particular to a method for automatically generating a playlist by an advertisement terminal. Background technique [0002] In the field of outdoor information and advertising release, traditional advertising media such as poster light boxes can no longer meet people's needs for communication media in the information age. In other advertising media, such as placing video advertisements through the Internet, inserting advertisements in TV programs, and placing advertisements in movies, etc., there are advertisers who unilaterally produce advertisement content and then carry out advertisement promotion, which involves too many manual links and is inefficient. Lower problem. [0003] In recent years, a large number of outdoor large-scale advertising screens have appeared. On the one hand, thanks to the progress of display technology, on the other hand, the rapid development of network techno...

AI Technical Summary

Problems solved by technology

With the advancement of streaming media technology, both advertisers and network operators urgently need to improve advertising effects to win user traffic, especially in the way of advertising insertion and interaction with users, etc., while enhancing advertising effects , there is an urgent need to improve user experience, and most networked advertising terminals cannot automatically generate a playlist on the advertising terminal when playing advertisements, but directly obtain the program list guide that has been set from the server to play. This approach The disadvantage is that the advertisement playback mode is fixed and single, and it is easy to feel boring after repeated playback. Based on the weak interactive ability provided by the advertisement, especially in some crowded places, such as subway platforms and other scenes, it is necessary to carry out in-depth interactive publicity of the advertisement content. At the same time, the switching of multiple advertising playback modes and the richness, diversity and fun of advertising content are very important.

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