Consumption data processing method and device

A technology for consuming data and processing methods, applied in data processing applications, commerce, instruments, etc., can solve problems such as lack of time to take into account the quality of products and services, huge damage to the industrial chain, and intensification of competition, so as to avoid vicious competition and maximize benefits. Effect

Inactive Publication Date: 2017-11-10
北京地球城电子商务有限公司
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Problems solved by technology

[0003] The consequence of this traditional e-commerce model is intensified competition. The competition for user traffic between traditional e-commerce platforms is nothing more than advertising wars and price wars. Traditional e-commerce platforms also guide merchants to spend their energy and funds mai

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  • Consumption data processing method and device
  • Consumption data processing method and device

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[0023] In order to make the objectives, technical solutions, and advantages of the embodiments of the present invention clearer, the following describes the embodiments of the present invention in further detail with reference to the accompanying drawings. Here, the exemplary embodiments of the present invention and the description thereof are used to explain the present invention, but not as a limitation to the present invention.

[0024] The inventor found that under the traditional shopping mall and street shop model, shops relying on geographical advantages and taking advantage of information asymmetry and time cost can each occupy one consumer group. However, the e-commerce revolution triggered by Internet technology has made information transparency and efficiency improved. E-commerce platforms use advertising methods to gather attention, concentrate user traffic on a few large-scale e-commerce platforms, and then use traffic to make businesses "bid for ranking" according to...

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Abstract

The invention discloses a consumption data processing method and device. The method comprises the steps of receiving a consumption data processing request sent out from each user when consumption is done in a store on an E-commerce platform, and building a consumption return mapping relation between the user and an initial diversion store thereof if initial consumption of the user is performed on the E-commerce platform and the user is not recommended by other users, wherein the initial diversion store is a store in which the user is finally introduced to consume on the E-commerce platform; building a consumption return mapping relation between the user and the initial diversion store of an initial user, consuming on the E-commerce platform, in the other users and a consumption return mapping relation between the user and the other users if the initial consumption of the user is performed on the E-commerce platform and the user is recommended by the other users; and rebating according to an identifier of the user in each consumption data processing request and the consumption return mapping relation of the user. By the method, vicious competition can be prevented by sharing user flow on the E-commerce platform.

Description

technical field [0001] The invention relates to the technical field of e-commerce, in particular to a consumption data processing method and device. Background technique [0002] Traditional e-commerce platforms have been developed for many years. With the help of Internet technology, they have solved the problems of information asymmetry, transaction efficiency and transaction costs, but intensified the vicious competition in the industry. The rent of traditional shopping malls and street stores depends on the location of the store. If the location is good, the traffic will be large and the rent will be high. If the location is poor, the traffic will be small and the rent will be low. The traditional e-commerce platform just copied this model to the Internet. It is essentially the same as the model of traditional shopping malls and street stores. They all rely on charging entry fees (platform service fees), bidding rankings (renting or selling store locations, in order to p...

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Application Information

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IPC IPC(8): G06Q30/06G06Q30/02
CPCG06Q30/02G06Q30/0605
Inventor 吕伟朱晓辉
Owner 北京地球城电子商务有限公司
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