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Display object pushing method and device and platform

An object and display space technology, applied in the Internet field, can solve the problems of idle state of object display space, matching enough objects, waste of object display space resources, etc.

Inactive Publication Date: 2017-12-08
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, when the number of objects in the object library is small, according to the above prior art, it may not be possible to match enough objects in the object library, so that the object display position in the web page may appear idle, resulting in a waste of object display position resources

Method used

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  • Display object pushing method and device and platform
  • Display object pushing method and device and platform
  • Display object pushing method and device and platform

Examples

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Embodiment Construction

[0103] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present invention. Rather, they are merely examples of apparatuses and methods consistent with aspects of the invention as recited in the appended claims.

[0104] figure 1 For a schematic diagram of the application scenario of the method for pushing display objects provided by the present invention, please refer to figure 1, including a page 101 and an object library 102, wherein the page 101 is a page browsed by a user through a terminal device, the terminal device may include but not limited to computers, mobile phones and other devices, the pag...

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Abstract

The invention provides a display object pushing method and device and a platform. The method comprises the steps that an initial keyword corresponding to a current page is extracted; at least two extension keywords corresponding to the initial keyword are acquired, wherein the degrees of association between the extension keywords and the initial keyword are located within at least two association ranges, and the association ranges do not overlap; and according to the extension keywords, a to-be-displayed object is obtained through matching in an object library and pushed to the current page, so that the to-be-displayed object is displayed on an object display location of the current page. The display object pushing method and device are used for increasing the utilization rate of object display location resources.

Description

technical field [0001] The present application relates to the field of Internet technologies, and in particular to a method, device and platform for pushing display objects. Background technique [0002] With the development of Internet technology, more and more merchants begin to display objects (such as advertisement information) in network pages (web pages). [0003] In the prior art, when a user browses a webpage, the initial keyword of the webpage can be obtained, and the extended keyword corresponding to the initial keyword can be obtained, and the extended keyword can be a synonym or a synonym of the initial keyword , and the degree of association between the expanded keyword and the initial keyword is within a preset degree of association, for example, the range of the preset degree of association is 90% to 100%, and then according to the expanded keyword, perform Objects are matched, and the matched objects are displayed on each object display position of the web p...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/951G06F16/957
Inventor 沈珑斌
Owner ALIBABA GRP HLDG LTD
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