Prediction method and device for popularization effect of network application and terminal equipment

A prediction method and network application technology, applied in the field of information processing, can solve problems such as long period, inconsistent data statistical caliber or analytical model standards, and achieve the effect of avoiding anomalies, reducing time and difficulty, and increasing modeling difficulty.

Active Publication Date: 2018-03-30
GUANGZHOU HUYA INFORMATION TECH CO LTD
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  • Description
  • Claims
  • Application Information

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Problems solved by technology

Manual review and analysis of operational data to obtain the utilization rate of the promotion location, this method

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  • Prediction method and device for popularization effect of network application and terminal equipment
  • Prediction method and device for popularization effect of network application and terminal equipment
  • Prediction method and device for popularization effect of network application and terminal equipment

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Embodiment Construction

[0042] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention.

[0043]Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the description of the present invention refers to the presence of said features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, elements, components, and / or groups thereof. It will be underst...

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Abstract

The invention provides a prediction method and device for a popularization effect of a network application and terminal equipment. The prediction method for a popularization effect of a network application comprises the steps of acquiring network popularization data of a historical application delivered within a first preset time at a popularization position within a second preset time, wherein the network popularization data comprises operation data and accumulative revenue of a historical user; determining a preset number of variable features which are the most correlated with the accumulative revenue in the operation data; building a classifier model according to the variable features and the accumulative revenue; and acquiring network popularization data of the current application delivered at the popularization position within a third preset time, acquiring variable features of operation data in the network popularization data, and substituting the variable features into the classifier model to obtain the predicted accumulative revenue. The popularization effect of the current application can be timely known according to the accumulative revenue, and the utilization ratio of the popularization position is improved.

Description

technical field [0001] The invention relates to information processing technology, in particular to a method, device and terminal equipment for predicting the effect of network application promotion. Background technique [0002] At present, the promotion of many products largely depends on the Internet, especially Internet application products. Taking mobile phone application products or electronic game products as examples, in order to optimize the efficiency of Internet promotion, refined operations are generally adopted to improve the utilization rate and conversion rate of traffic, that is, to monitor various promotion channels (such as game halls, web links, pop-up channels, smashing egg channels, etc.) the utilization rate of each promotion position, and promptly give candidate replacement games for games with low utilization rate and low conversion rate, so that each promotion position can generate the highest revenue within the preset number of days in the future r...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0245G06Q30/0254G06Q30/0277
Inventor 曹木水冯寿帅余建兴
Owner GUANGZHOU HUYA INFORMATION TECH CO LTD
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