Player consumption potential-based game prop pushing method and device

A technology of game props and players, applied in the field of information analysis, can solve problems such as low effective conversion rate, difficulty in maximizing business benefits of enterprises, and exceeding, and achieve the effect of improving effective conversion rate

Active Publication Date: 2018-05-29
ZHUHAI KINGSOFT ONLINE GAME TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

Due to the different value of different items, when related or similar items are pushed to the user, but the price of the item exceeds the user's consumption capacity, it is difficult for the u

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  • Player consumption potential-based game prop pushing method and device
  • Player consumption potential-based game prop pushing method and device
  • Player consumption potential-based game prop pushing method and device

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[0025] In the following, the concept, specific structure and technical effects of the present invention will be clearly and completely described in conjunction with the embodiments and the drawings, so as to fully understand the objectives, solutions and effects of the present invention. It should be noted that the embodiments in the application and the features in the embodiments can be combined with each other if there is no conflict. The same reference numerals used throughout the drawings indicate the same or similar parts.

[0026] The present invention provides a method for pushing game props based on the player's consumption potential. By predicting the player's consumption potential and digging out the props that the player is interested in, and sorting out the push list of game props by combining multiple factors. This method pushes players game props that match their consumption expectations, and the effective conversion rate from push to transaction is significantly i...

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Abstract

The invention provides a player consumption potential-based game prop pushing method and device. The method comprises the following steps that: the consumption data of players are extracted from a database; the players are grouped, the consumption ability of each player in each group is predicted; props matched with the consumption ability of the players are selected, and a prop candidate list isgenerated; and candidate props are sorted and pushed to the corresponding players. According to the player consumption potential-based game prop pushing method and device of the invention, the pushinglist of the game props is sorted and outputted on the basis of a plurality of factors; the game props that are matched with the consumption expectation of the players are pushed to the players; the effective conversion rate of conversion from pushing to transaction is significantly improved; and industrial problems are solved.

Description

technical field [0001] The present invention relates to the field of information analysis, in particular to a method and device for pushing game props based on player consumption potential. Background technique [0002] In the operation of the online game mall, item push is the key point. There are players of different consumption levels in the game, and these players have different spending power and willingness to spend. When high-priced game items are pushed to players with low consumption potential, the players may feel that their consumption expectations are exceeded, resulting in failure to reach a transaction, the item push is invalid, and the business goals of the enterprise cannot be achieved. Players of different consumption classes have different spending power, and the business goal of item recommendation is to customize and recommend items of different price levels to players of different classes. According to the known literature, the industry has proposed ma...

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Application Information

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IPC IPC(8): G06Q30/06G06F17/30A63F13/792A63F13/795
CPCA63F13/792A63F13/795G06Q30/0631G06F16/9535
Inventor 余建兴
Owner ZHUHAI KINGSOFT ONLINE GAME TECH CO LTD
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