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Electronic equipment and user interest perception degree extracting method and device

An extraction method and extraction device technology, applied in the field of big data, can solve the problems of single user perception, can not accurately reflect the user's interest perception, do not consider various situations, etc., achieve accurate interest perception, facilitate accurate Marketing, the effect of reducing the loss of data features

Active Publication Date: 2018-07-20
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
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  • Application Information

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Problems solved by technology

This method only considers the user's perception of the products that the user has purchased, without considering various situations in each link of shopping, and cannot accurately reflect the user's perception of interest

Method used

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  • Electronic equipment and user interest perception degree extracting method and device
  • Electronic equipment and user interest perception degree extracting method and device
  • Electronic equipment and user interest perception degree extracting method and device

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Embodiment Construction

[0049] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The same reference numerals denote the same or similar parts in the drawings, and thus their repeated descriptions will be omitted.

[0050] Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of embodiments of the present disclosure. However, those skilled in the art will appreciate that the technical solutions of the present disclosure may be practiced without one or mo...

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Abstract

The invention relates to electronic equipment and a user interest perception degree extracting method and device. The method comprises that type data related to the perception degree of a user is determined according to a service scene, and the type data of different user perception types is gathered; a first score of each perception type is calculated according to the type data of the perceptiontype; a selectable range sequence of the perception types is obtained, the weights of different perception types are determined according to the selectable range sequence as well as a convergent and increasing weight adjusting function; a second score of each perception type is calculated on the basis of the first score of the perception type and the corresponding weight; and a perception type with the highest second score serves as the perception degree of user intereset. The perception degree of user interest can be determined accurately, and accurate marketing can be realized.

Description

technical field [0001] The present disclosure relates to the technical field of big data, and in particular, relates to a method for extracting a user's perception of interest, an apparatus for extracting a perception of user's interest, and an electronic device. Background technique [0002] Perception is the user's awareness of goods and services. In the process of e-commerce shopping, there are often many user perception selection scenarios, such as selecting the color of the product, the size of the product, and the size of the clothes. If the user's interest perception can be extracted from the data generated during the user's shopping process, the user's preference can be accurately located, so that the products and services that the user is interested in can be accurately recommended to the user. [0003] One method is to extract the user's perception of the products purchased by the user from the historical behavior data of the user's shopping, such as color and siz...

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0255
Inventor 闫强李爱华王晓葛胜利
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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