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Electronic equipment, user interest perception extraction method and device

An extraction method and extraction device technology, applied in the field of big data, can solve the problems of single user perception, inability to accurately reflect the user's interest perception, without considering various situations, etc., to achieve accurate interest perception, convenient and accurate Marketing, the effect of reducing the loss of data features

Active Publication Date: 2022-04-26
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This method only considers the user's perception of the products that the user has purchased, without considering various situations in each link of shopping, and cannot accurately reflect the user's perception of interest

Method used

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  • Electronic equipment, user interest perception extraction method and device
  • Electronic equipment, user interest perception extraction method and device
  • Electronic equipment, user interest perception extraction method and device

Examples

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Embodiment Construction

[0049] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The same reference numerals denote the same or similar parts in the drawings, and thus their repeated descriptions will be omitted.

[0050] Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of embodiments of the present disclosure. However, those skilled in the art will appreciate that the technical solutions of the present disclosure may be practiced without one or mo...

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Abstract

The disclosure relates to an electronic device, a method and a device for extracting user interest perception. The method includes: determining the type data related to the user's perception degree according to the business scenario, and summarizing the type data of each perception type of the user's perception degree; respectively calculating the first score of each perception type according to the type data of each perception type value; obtain the optional range sequence of each perception type, and determine the weight corresponding to each perception type according to the optional range sequence and a convergent weight adjustment function that is an increasing function; based on the first score of each perception type and each perception type The corresponding weight is used to calculate the second score of each perception type; and the perception type with the highest second score is selected as the user's interest perception degree. The disclosure can accurately determine the user's perception of interest, thereby facilitating precise marketing.

Description

technical field [0001] The present disclosure relates to the technical field of big data, and in particular, relates to a method for extracting a user's perception of interest, an apparatus for extracting a perception of user's interest, and an electronic device. Background technique [0002] Perception is the user's awareness of goods and services. In the process of e-commerce shopping, there are often many user perception selection scenarios, such as selecting the color of the product, the size of the product, and the size of the clothes. If the user's interest perception can be extracted from the data generated during the user's shopping process, the user's preference can be accurately located, so that the products and services that the user is interested in can be accurately recommended to the user. [0003] One method is to extract the user's perception of the products purchased by the user from the historical behavior data of the user's shopping, such as color and siz...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0255
Inventor 闫强李爱华王晓葛胜利
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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