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Popularization information processing method and apparatus

A technology for promoting information and processing methods. It is applied in the push field and can solve the problems of inability to accurately push advertisements and no real-time user feedback.

Inactive Publication Date: 2018-09-04
重庆首卓网络信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the present invention is to provide a method and device for processing promotional information, so as to solve the problem in the prior art that there is no real-time feedback from users and the advertisement cannot be accurately pushed according to user needs

Method used

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  • Popularization information processing method and apparatus
  • Popularization information processing method and apparatus

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Embodiment Construction

[0046] The present invention will be described in further detail below by means of specific embodiments:

[0047] Instructions attached Figures 1 to 2 Reference numerals in include: subtitle acquisition module 51, information matching module 52, face collection module 53, feature extraction module 54, expression classification module 55, command execution module 56, voice collection module 57, voice processing module 58, voice classification module Class module 59, behavior analysis module 60.

[0048] An embodiment of the present invention provides a method for processing promotional information, including:

[0049] 101. Acquire subtitle content of a multimedia file.

[0050] Wherein, the multimedia file may include but not limited to at least one of an audio file and a video file, which is not particularly limited in this embodiment.

[0051] 102. Obtain, according to the subtitle content, candidate promotion information matching the subtitle content as target promotion in...

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Abstract

The invention belongs to the technical field of pushing, and particularly discloses a popularization information processing method. The method comprises the steps of obtaining a subtitle; obtaining candidate popularization information matched with subtitle contents to serve as target popularization information; performing collection, analysis and classification on facial expressions of a user; according to expression types, distinguishing preferences of the user to the target popularization information; according to the preferences of the user, pushing more information with the same type as the target popularization information to the user or avoiding pushing the target popularization information to the user in a period of time. The scheme has the beneficial effect of solving the problem that advertisements cannot be accurately pushed according to user demands due to no real-time user feedback in the prior art. The invention furthermore discloses a popularization information processingapparatus.

Description

technical field [0001] The invention belongs to the technical field of pushing, and in particular relates to a method and device for processing promotional information. Background technique [0002] In recent years, with the development of Internet technologies, push services for promoting information, such as advertisement push, game push, or application push, have gradually emerged. In the process of playing a multimedia file, for example, after receiving an instruction to start playing, or after receiving an instruction to pause or stop playing, promotional information may be randomly pushed to the user. However, since the promotion information is randomly pushed, the conversion rate of the promotion information is reduced. [0003] In view of the above problems, Chinese patent CN103971268B discloses a processing method for promotion information, including: 1) obtaining the subtitle content of a multimedia file; 2) performing feature extraction on the subtitle content to...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06K9/00
CPCG06V40/161G06V40/168G06V40/174
Inventor 刘儒国
Owner 重庆首卓网络信息科技有限公司
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