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Advertisement propagation method and device based on block chain

A blockchain and advertising technology, applied in advertising, computer security devices, transmission systems, etc., can solve the problems of not getting user data, not guaranteeing the conversion rate, spending publicity and marketing expenses, etc., to achieve the effect of mesh transmission

Pending Publication Date: 2018-11-06
深圳纬目信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] (3) Choosing an intermediate platform to place advertisements costs a lot of publicity and marketing expenses, but the conversion rate cannot be guaranteed
[0009] (1) Data collection is fragmented. For example, Baidu cannot obtain user data from Ali, and Ali cannot obtain user data from Tencent.

Method used

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  • Advertisement propagation method and device based on block chain
  • Advertisement propagation method and device based on block chain
  • Advertisement propagation method and device based on block chain

Examples

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Embodiment Construction

[0051] In order to understand the above-mentioned purpose, features and advantages of the present invention more clearly, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments. It should be noted that, in the case of no conflict, the embodiments of the present application and the features in the embodiments can be combined with each other.

[0052] In the following description, many specific details are set forth in order to fully understand the present invention. However, the present invention can also be implemented in other ways different from those described here. Therefore, the protection scope of the present invention is not limited by the specific details disclosed below. EXAMPLE LIMITATIONS.

[0053] Such as figure 1 As shown, the block chain-based advertising dissemination method in this embodiment is suitable for the client, including the following steps:

[0054] S102, collect user be...

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PUM

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Abstract

The invention provides an advertisement propagation method and a device based on a block chain, wherein, the method comprises: collecting user behavior data information including but not limited to personal interest preference information and commercial purchase behavior information according to an eye movement tracking trajectory; based on the block chain, encrypting and uploading the user behavior data information, and storing the information corresponding to a corresponding tag; receiving inquiry information that the user behavior data information is purchased, and generating correspondinginquiry interface display; and according to the operation information of the user for the inquiry interface, determining whether to send the user behavior data information to a corresponding advertiser terminal. Through the technical scheme of the invention, the collection of the user behavior data information is more comprehensive and multi-dimensional, the channel of advertisement propagation ismore accurate, the privacy right of the user is protected, and the advertisement cost of the advertiser is saved.

Description

technical field [0001] The present invention relates to the technical field of intelligent digital media information, in particular, to a block chain-based advertisement dissemination method and a block chain-based advertisement dissemination device. Background technique [0002] Advertisement has always been an important link in the process of commercial operation, and merchants display their products or services to potential customers through advertisements. The placement of advertisements requires media, from the initial printing media, to later telemarketing, and now to the current form of Internet advertisement push. With the continuous development of communication technology and network technology, the coverage of advertisements is getting faster and faster. Consumers More and more advertising information is obtained. [0003] In related technologies, the delivery mode of Internet advertisements is mainly that merchants pay fees to some intermediate platforms with a l...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F21/60G06F21/62H04L29/06
CPCH04L63/0428G06F21/602G06F21/6245G06Q30/0255G06Q30/0269G06Q30/0273
Inventor 栗明杨铮
Owner 深圳纬目信息技术有限公司
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