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Promotion position matching method and device and promotion information display method and device

A technology for promoting information and information sources, which is applied in advertising, commerce, instruments, etc., and can solve problems such as the waste of promotional resources

Pending Publication Date: 2019-09-06
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Based on this, it is necessary to provide a promotion position matching method, device, computer-readable storage medium and computer equipment for the technical problem of waste of promotion position resources caused by the existing way of allocating promotion positions

Method used

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  • Promotion position matching method and device and promotion information display method and device
  • Promotion position matching method and device and promotion information display method and device
  • Promotion position matching method and device and promotion information display method and device

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Embodiment Construction

[0042] The present application will be described in further detail below in conjunction with the accompanying drawings and embodiments.

[0043] figure 1 It is an application environment diagram for promoting the bit matching method in one embodiment. refer to figure 1 , the promotion position matching method is applied to the promotion position matching system. The promotion position matching system includes a terminal 110 and a server 120 . Terminal 110 and server 120 are connected via a network. The terminal 110 may specifically be a fixed terminal or a mobile terminal, and the mobile terminal may specifically be at least one of a mobile phone, a tablet computer, a notebook computer, and the like. The server 120 can be implemented by an independent server or a server cluster composed of multiple servers.

[0044] Such as figure 2 As shown, in one embodiment, a promotion bit matching method is provided. This embodiment is mainly applied to the above-mentioned figure...

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PUM

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Abstract

The invention relates to a promotion position matching method and device and a promotion information display method and device. The promotion position matching method comprises the following steps: determining a promotion position corresponding to a user identifier and candidate promotion information; obtaining an estimated exposure click rate of the candidate promotion information, wherein the estimated exposure click rate is generated according to user characteristics corresponding to the user identifier; determining a bidding score corresponding to the candidate promotion information according to the estimated exposure click rate and the unit click value of the candidate promotion information; screening promotion information with corresponding bidding scores meeting promotion conditionsfrom the candidate promotion information; matching the promotion position with a promotion information source to which the screened promotion information belongs, wherein the promotion position is used for displaying promotion information from the matched promotion information source. According to the scheme provided by the invention, the promotion site resources can be fully utilized, and wasteis avoided.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to a method and device for matching promotion positions and a method and device for displaying promotion information. Background technique [0002] With the development of computer technology, more and more promotional information is presented to users online. For example, in the field of online advertising display, the advertising trading platform usually allocates the advertising traffic of the SSP (Supply-Side Platform) according to the characteristics and needs of the advertising information to be placed in the DSP (Demand-Side Platform) Resources, in the hope that the advertising traffic resources allocated to DSPs can bring advertising value to DSPs, and can also bring corresponding advertising traffic resource values ​​to SSPs. [0003] However, at present, for the promotion positions to be delivered, most of the promotion positions are allocated to various promo...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0277G06Q30/0251
Inventor 卢奇
Owner TENCENT TECH (SHENZHEN) CO LTD
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