Management system and method for implanting advertisements into WeChat official account articles

Abstract

The invention discloses a management system and method for implanting advertisements into WeChat official account articles. The management system comprises a data storage module, an article management module and an advertisement management module. The article management module and the advertisement management module are connected to the data storage module; the advertisement management module comprises an advertisement material acquisition unit, an advertisement material adding unit, an advertisement material title duplicate checking unit and an advertisement material classification unit; the data storage module comprises an advertisement storage unit; the advertisement material adding unit is used for adding advertisement materials into the article, and the added advertisement materials are stored in the advertisement storage unit; according to the method, the problems of advertisement material unified collection, editing and classification management analysis in WeChat official account operation can be solved, especially in the advertisement material editing process, duplicate checking is carried out on existing titles in a material library, reduction of the user reading rate caused by duplication of the titles is avoided, and advertisement material library management is more efficient and accurate.

Description

technical field [0001] The present invention relates to the field of data processing and management, in particular to a management system and method for embedding advertisements in WeChat official account articles. Background technique [0002] At this stage, various types of WeChat public accounts are close to saturation, and the content of interest to different people is very different. Vertically segmented WeChat public accounts are more focused, with higher user stickiness and greater marketing opportunities. By establishing WeChat public accounts with different positioning, using content dissemination and planning interaction to attract different types of people, publicizing and marketing WeChat public accounts can enhance the popularity, reputation and loyalty of the corporate brand, and then transform it into the potential of the corporate brand. consumer. In addition, the incubation and operation of WeChat regional accounts and vertical accounts can further promote ...

AI Technical Summary

Problems solved by technology

[0004] At present, there is also a practice of embedding advertisements in web articles (including news, materials, reports, novels, etc.), which generally first dock with the advertising resources of the network alliance, such as docking with Google Admob, Baidu System Promotion, Tencent Guangdiantong Advertising Alliance, etc. , when the web page is loaded, go to Wangmeng to obtain advertisements through the SDK of Wangmeng, and embed the advertisement content into the webpage when developing the webpage, but the advertisement of the above method can only publish one or more pre-set advertisements, when it needs to be updated When advertising, it is necessary to modify the content program of the webpage, which is a heavy workload, tedious and troublesome, and requires professional programmers to realize it; and in the process of editing materials, writing titles will cause repetition, and repeated titles in the material library will reduce the user's reading rate. decline

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