Management system and method for implanting advertisements into WeChat official account articles
A technology of WeChat public account and advertisement implantation, which is applied in the field of management system for embedding advertisements in WeChat public account articles, can solve the problems of tedious and troublesome, heavy workload, and decreased user reading rate, and achieves efficient and improved advertising material management. The effect of efficiency
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Embodiment 1
[0039] The embodiment of the present invention provides a management system for inserting advertisements in WeChat official account articles, such as figure 2 As shown, the management system includes a data storage module, an article management module and an advertisement management module; the article management module and the advertisement management module are connected to the data storage module;
[0040] The advertisement management module includes a creative acquisition unit, a creative addition unit, a creative title checking unit, and a creative classification unit; the data storage module includes an advertisement storage unit;
[0041] The creative adding unit is used to add creatives to the article, and the added creatives are stored in the advertisement storage unit.
[0042] Preferably, in the embodiment of the present invention, the creative title checking unit includes a creative title identification subunit, a similarity calculation subunit, a title repetition...
Embodiment 2
[0062] The present invention also provides a management method for inserting advertisements in WeChat public account articles, the management method includes the following steps:
[0063] S1. The article grabbing unit grabs articles on the network according to the set requirements, or grabs articles according to the input article link address, or obtains edited articles, and stores these articles in an original article storage unit, and the articles are classified. unit to classify these crawled articles;
[0064] S2. The advertisement management module adds available creative materials, identifies the name of the creative material, judges whether the title of the creative material is duplicated with the title in the creative material database, and updates the duplicate title of the creative material;
[0065] S3. Store the added creative in an advertisement storage unit;
[0066] S4. The article management module adds the above-mentioned advertisement material into a selecte...
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