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Management system and method for implanting advertisements into WeChat official account articles

A technology of WeChat public account and advertisement implantation, which is applied in the field of management system for embedding advertisements in WeChat public account articles, can solve the problems of tedious and troublesome, heavy workload, and decreased user reading rate, and achieves efficient and improved advertising material management. The effect of efficiency

Pending Publication Date: 2019-09-24
SUZHOU MOKA INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] At present, there is also a practice of embedding advertisements in web articles (including news, materials, reports, novels, etc.), which generally first dock with the advertising resources of the network alliance, such as docking with Google Admob, Baidu System Promotion, Tencent Guangdiantong Advertising Alliance, etc. , when the web page is loaded, go to Wangmeng to obtain advertisements through the SDK of Wangmeng, and embed the advertisement content into the webpage when developing the webpage, but the advertisement of the above method can only publish one or more pre-set advertisements, when it needs to be updated When advertising, it is necessary to modify the content program of the webpage, which is a heavy workload, tedious and troublesome, and requires professional programmers to realize it; and in the process of editing materials, writing titles will cause repetition, and repeated titles in the material library will reduce the user's reading rate. decline

Method used

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  • Management system and method for implanting advertisements into WeChat official account articles
  • Management system and method for implanting advertisements into WeChat official account articles

Examples

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Embodiment 1

[0039] The embodiment of the present invention provides a management system for inserting advertisements in WeChat official account articles, such as figure 2 As shown, the management system includes a data storage module, an article management module and an advertisement management module; the article management module and the advertisement management module are connected to the data storage module;

[0040] The advertisement management module includes a creative acquisition unit, a creative addition unit, a creative title checking unit, and a creative classification unit; the data storage module includes an advertisement storage unit;

[0041] The creative adding unit is used to add creatives to the article, and the added creatives are stored in the advertisement storage unit.

[0042] Preferably, in the embodiment of the present invention, the creative title checking unit includes a creative title identification subunit, a similarity calculation subunit, a title repetition...

Embodiment 2

[0062] The present invention also provides a management method for inserting advertisements in WeChat public account articles, the management method includes the following steps:

[0063] S1. The article grabbing unit grabs articles on the network according to the set requirements, or grabs articles according to the input article link address, or obtains edited articles, and stores these articles in an original article storage unit, and the articles are classified. unit to classify these crawled articles;

[0064] S2. The advertisement management module adds available creative materials, identifies the name of the creative material, judges whether the title of the creative material is duplicated with the title in the creative material database, and updates the duplicate title of the creative material;

[0065] S3. Store the added creative in an advertisement storage unit;

[0066] S4. The article management module adds the above-mentioned advertisement material into a selecte...

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Abstract

The invention discloses a management system and method for implanting advertisements into WeChat official account articles. The management system comprises a data storage module, an article management module and an advertisement management module. The article management module and the advertisement management module are connected to the data storage module; the advertisement management module comprises an advertisement material acquisition unit, an advertisement material adding unit, an advertisement material title duplicate checking unit and an advertisement material classification unit; the data storage module comprises an advertisement storage unit; the advertisement material adding unit is used for adding advertisement materials into the article, and the added advertisement materials are stored in the advertisement storage unit; according to the method, the problems of advertisement material unified collection, editing and classification management analysis in WeChat official account operation can be solved, especially in the advertisement material editing process, duplicate checking is carried out on existing titles in a material library, reduction of the user reading rate caused by duplication of the titles is avoided, and advertisement material library management is more efficient and accurate.

Description

technical field [0001] The present invention relates to the field of data processing and management, in particular to a management system and method for embedding advertisements in WeChat official account articles. Background technique [0002] At this stage, various types of WeChat public accounts are close to saturation, and the content of interest to different people is very different. Vertically segmented WeChat public accounts are more focused, with higher user stickiness and greater marketing opportunities. By establishing WeChat public accounts with different positioning, using content dissemination and planning interaction to attract different types of people, publicizing and marketing WeChat public accounts can enhance the popularity, reputation and loyalty of the corporate brand, and then transform it into the potential of the corporate brand. consumer. In addition, the incubation and operation of WeChat regional accounts and vertical accounts can further promote ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/903G06Q30/02H04L12/58
CPCH04L51/046G06Q30/02G06F16/903H04L51/52
Inventor 薄一峰唐伟敏
Owner SUZHOU MOKA INFORMATION TECH CO LTD
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