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Data processing method and device for push information and electronic equipment

A push information and data processing technology, applied in the field of data processing, can solve problems such as time-consuming, non-intended or non-potential user troubles, and poor advertising effects, so as to increase promotion efforts, reduce user harassment, and improve accuracy Effect

Active Publication Date: 2019-09-24
BEIJING BYTEDANCE NETWORK TECH CO LTD
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  • Abstract
  • Description
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Problems solved by technology

[0003] In related technologies, the push method for advertisements has the disadvantages of being extensive and spreading the net, that is, the advertisements sent to different users are the same. In line with the user's wishes, the advertisements placed cannot achieve the purpose of the advertisement, and cause trouble to non-intended or non-potential users; at the same time, because users are unwilling to spend more time browsing the advertisements, the advertisements are less attractive to users or even It does not have the effect of attracting users, so the relevant push method for advertisements still has the problem of poor advertising effect

Method used

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  • Data processing method and device for push information and electronic equipment
  • Data processing method and device for push information and electronic equipment

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Embodiment Construction

[0075] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the drawings, it should be understood that the disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein; A more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for exemplary purposes only, and are not intended to limit the protection scope of the present disclosure.

[0076] It should be understood that the various steps described in the method implementations of the present disclosure may be executed in different orders, and / or executed in parallel. Additionally, method embodiments may include additional steps and / or omit performing illustrated steps. The scope of the present disclosure is not limited in this respect. ...

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Abstract

The embodiment of the invention provides a data processing method and device for push information and electronic equipment. The method comprises: acquiring historical operation behavior information of a target user for operating historical push information, and determining the user type of the target user according to the historical operation behavior information; determining push related information and a data distribution mode corresponding to the target data and distributed by performing control operation on the push information by aiming at the target user, and pushing the information to an application client corresponding to the target user according to the push related information, and determining corresponding target data according to the data issuing mode and the control operation of the target user on the push information. According to the embodiment of the invention, the accuracy of pushing the information is improved, and the harassment of the pushed information to the user is reduced; and meanwhile, the target data is issued to the user in a data issuing mode according to the control operation of the user on the push information, so that the user can be stimulated to spend more time to browse the push information, and the popularization degree of the push information is further improved.

Description

technical field [0001] The present disclosure relates to the technical field of data processing, and in particular, the present disclosure relates to a data processing method, device and electronic device for pushing information. Background technique [0002] The so-called digital marketing refers to a marketing method that uses the Internet, computer communication technology and digital interactive media to achieve marketing goals. Therefore, using advanced computer network technology to send push information (such as advertising information) to applications has become Mainstream delivery method. [0003] In related technologies, the push method for advertisements has the disadvantages of being extensive and spreading the net, that is, the advertisements sent to different users are the same. In line with the user's wishes, the advertisements placed cannot achieve the purpose of the advertisement, and cause trouble to non-intended or non-potential users; at the same time, b...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0277
Inventor 姜子阳
Owner BEIJING BYTEDANCE NETWORK TECH CO LTD
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