Information pushing system, method and device, equipment and storage medium

Abstract

The invention discloses an information pushing system, method and device, equipment and a storage medium. The system comprises a server and a client, the system comprises a time driving scheduling end, a push content generation end and a push content candidate end. Wherein the time-driven scheduling end adopts push time point rules under different push services to calculate push time points of each push user under different push services, and initiates a content generation request according to the push service type and the user cardinal number under the same push time point; and the push content generation end selects target push content of the push user at the corresponding push time point from the push content candidate ends by adopting a dynamically configured content push algorithm according to the content generation request and feeds back the target push content to the time drive scheduling end. According to the technical scheme provided by the invention, the content generation request is actively initiated before the corresponding pushing time point, the corresponding target pushing content is generated, a closed loop of content production-content selection-content pushing isbroken through, and the pushing time point and the accuracy of the pushing content are improved.

Description

technical field [0001] The embodiments of the present invention relate to the field of data transmission, and in particular to an information push system, method, device, device and storage medium. Background technique [0002] In order to improve user activity in various push applications and enable users to experience a good push experience when browsing various information in push applications, the requirements for content push services are getting higher and higher. Currently, content push services are mainly for the following two There are two kinds of problems: 1) Select the push content that users are interested in; 2) Plan the appropriate content push time point for different users. [0003] At present, a single content push algorithm and a push time determination algorithm are generally configured in the content push system in a unified manner. The characteristic information of the user's historical browsing content and the characteristic information of the new con...

AI Technical Summary

Problems solved by technology

[0003] At present, a single content push algorithm and a push time determination algorithm are generally configured in the content push system in a unified manner. The characteristic information of the user's historical browsing content and the characteristic information of the new content screen out users with high content similarity, and directly push the new content to such users. At this time, a kind of content production-content The closed loop of selection-content push cannot judge whether the pushed user is currently convenient to receive the push, so that too frequent content push will interfere with the pushed user; or artificially arrange the push time list of different types of users, and use the uniformly configured content push algorithm Filter the content of interest and push it. At this time, it cannot meet the push time requirements of different users of the same type.

[0004] In the existing content push system, a single content push algorithm and time point determination algorithm are generally configured uniformly to select the appropriate push time point to push the corresponding content of interest. At this time, the single content push algorithm and time point determination algorithm cannot adapt to multiple There are different push problems in different push business scenarios, and the push effect is uncontrollable

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