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Advertisement monitoring method and device, electronic equipment and storage medium

A technology for monitoring devices and advertisements, which is applied in the field of electronic equipment and storage media, advertising monitoring methods, and devices. It can solve the problems of inaccurate supervision of advertisements, fraudulent cheating, etc., reduce the possibility of media modification, improve accuracy, and realize accurate supervision. Effect

Pending Publication Date: 2020-04-24
MIAOZHEN INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the manual monitoring method is easy to cheat and cheat, and cannot accurately monitor the pre-screening advertisements of movies.

Method used

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  • Advertisement monitoring method and device, electronic equipment and storage medium
  • Advertisement monitoring method and device, electronic equipment and storage medium
  • Advertisement monitoring method and device, electronic equipment and storage medium

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Embodiment Construction

[0029] The technical solutions in the embodiments of the present application will be described below with reference to the drawings in the embodiments of the present application.

[0030] Existing theater pre-screening advertisements are monitored through manual sampling and monitoring. Photographers from various cities go to designated theaters, enter the theater with movie tickets, and use camera equipment to take pictures and record video surveillance of the pre-screening advertisements placed by advertisers. broadcast. This method is expensive to take pictures manually, and you need to buy movie tickets to enter the venue, and it takes a long time. At the same time, it can only be monitored by sampling, and full monitoring cannot be achieved every day. At the same time, it is easy for photographers to use the movie ticket time to falsify the monitoring time, making the advertising monitoring inaccurate. For example, the original advertisement start time is 12:00 on Novem...

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Abstract

The invention provides an advertisement monitoring method and device, electronic equipment and a storage medium, and the method comprises the steps: receiving a projection log transmitted by a projection server through a log scheduling tool, wherein the log scheduling tool is configured in a cinema management system, and the projection log comprises advertisement playing information; and sending the projection log to an advertisement monitoring server through the log scheduling tool, so as to enable the advertisement monitoring server to perform advertisement monitoring through advertisement playing information of the projection log. According to the embodiment of the invention, the projection log sent by the projection server is directly received through the log scheduling tool, and thenthe projection log is sent to the advertisement monitoring server, so that the advertisement monitoring server can perform advertisement monitoring according to the advertisement playing information in the projection log. Therefore, the possibility that the projection log is forged can be reduced, and the advertisement before movie mapping can be accurately supervised.

Description

technical field [0001] The present application relates to the monitoring field, in particular, to an advertisement monitoring method, device, electronic equipment and storage medium. Background technique [0002] A pre-movie ad is a video ad that is played before all movies played during a specified time in a movie theater. Pre-movie advertisements are an inevitable choice for commercial advertisements that target middle- and high-income earners. Therefore, it is also a crucial link to supervise the broadcasting of pre-movie advertisements. [0003] In the prior art, manual monitoring is usually adopted, that is, photographers are allowed to enter the theater with a movie ticket, and the pre-screening advertisements placed by the advertisers are photographed and video surveillance is recorded with camera equipment. However, the manual monitoring method is easy to cheat and cheat, and cannot accurately supervise the pre-screening advertisements of movies. Contents of the ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0248
Inventor 张晓茜
Owner MIAOZHEN INFORMATION TECH CO LTD
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