Operation system and operation method based on user behavior data and user portrait data
A technology for operating systems and users, applied in special data processing applications, electrical digital data processing, digital data information retrieval, etc., can solve the problems of not timely user operation management, loss of target customers, and heavy workload, and achieve optimization. Crowd rules and operation strategies, obtain the effect of accurate and wide coverage of crowd operation strategies
Active Publication Date: 2020-05-19
浙江禾连网络科技有限公司
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However, it still labels individual users and only targets music push. Although users are classified, there is no overall user group sorting. For Internet operations with big data, it can only solve the push of content in some fields. , In addition, the data acquisition is still in the traditional way, the workload is heavy, the data update is delayed, and it is difficult for the operation personnel to participate in it. Although the dynamic information label of the user portrait is updated periodically, the user operation management is not carried out in time, and the time It is easy to lose the target customer department, and its focus is on how to obtain user data and label and classify, rather than focusing on how to screen users, how to update the user list in real time to establish a user group, how to operate the user group plan management, and how to increase User converted to stock user
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[0023] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the drawings in the embodiments of the present invention.
[0024] see Figure 1-3 , an operation system based on user behavior data and user portrait data, which includes a user behavior data management module, a user portrait data management module, a crowd creation module, a crowd operation plan management module, and an operation effect evaluation module, wherein; this system is also connected to There are target systems, and there are multiple target systems, which are mainly the operation system; usually, the system is kept connected with multiple systems, and online operations are realized through the connection of the operation system. When multiple users are required to organize operations, the first operation Personnel register events and tags in the user behavior data management module and user portrait data management modul...
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The invention relates to an operation system and an operation method based on user behavior data and user portrait data. The system comprises a user behavior data management module, a user portrait data management module, a crowd creation module, a crowd operation plan management module and an operation effect evaluation module. Based on event data which is user behavior data, users are screened by configuring a plurality of events and event attributes as limiting conditions. Based on user portrait data, namely label data, a plurality of labels are configured to serve as limiting conditions tofurther screen users. The crowd list is regularly updated through the crowd operation plan management module, and the crowd is regularly pushed to the target operation system. After an operation taskis completed, operation result data is obtained, the crowd data is associated with the operation batch data, and an operation effect is analyzed. By measuring the user behavior data and the user portrait data, the target user with the high matching degree with the operation target is screened out, and low-cost operation and high-efficiency conversion of the user are achieved.
Description
technical field [0001] The present invention relates to the technical field of user data analysis and management, and more specifically to an operating system and method based on user behavior data and user portrait data. Background technique [0002] In the field of Internet operations, operators want to acquire target users mainly through indicators, reports, or find data developers to obtain data in the background. This method relies on personal experience, is inefficient, and cannot measure the operation effect. It is an extensive operation. With the development of the mobile Internet, the focus of user operations has completely shifted from incremental users to existing users. Therefore, a more refined, efficient, and evaluable operating method is required. [0003] Chinese patent (CN110275980A) discloses a music recommendation method based on group perspective, specifically related to the technical field of music recommendation, including the following: obtaining stati...
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IPC IPC(8): G06F16/9535G06Q30/02
CPCG06F16/9535G06Q30/0271Y04S10/50
Inventor李光李建林赖大恩
Owner浙江禾连网络科技有限公司