Advertisement putting method and device, electronic equipment and computer readable storage medium

Abstract

An embodiment of the invention discloses an advertisement putting method, an advertisement putting device, electronic equipment and a computer readable storage medium. The advertisement putting methodcomprises the steps of: acquiring advertisement orientation information; judging whether to execute a user expansion recall strategy on each orientation item in the advertisement orientation information or not; performing user recall from a preset first candidate user set according to the first type of orientation items needing to execute the user expansion recall strategy and the second type oforientation items not needing to execute the user expansion recall strategy, so as to obtain a second candidate user set; and determining a directional user set according to target data correspondingto each candidate user in the second candidate user set, and performing advertisement putting based on the directional user set, wherein the target data comprises user identification information and user portrait information. According to the advertisement putting method and the advertisement putting device disclosed by the embodiment of the invention, automatic expansion of targeted advertisementputting users and automatic search of high-quality user groups can be realized, and the possibility of advertisement exposure is increased while advertisers are helped to ensure the quality level oftargeted crowds, so that the advertisement delivery effect is improved.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of the Internet, and in particular, to an advertisement delivery method, an advertisement delivery device, an electronic device, and a computer-readable storage medium. Background technique [0002] At present, advertisement in a narrow sense refers to the means by which advertisers disseminate product or service information to users through the advertising media platform of the advertising system in a paid manner. [0003] Common payment methods include Optimized Cost Per Mille (OCPM) and ordinary CPM. Among them, OCPM is designed to guarantee the advertiser's cost. This method can help advertisers set optimization goals according to their actual promotion needs, such as requiring applications (Application, APP) to be downloaded, ads to be clicked, etc. , and bid on the optimization goal, but still charge per impression. OCPM is different from the ordinary CPM bidding method of b...

AI Technical Summary

Problems solved by technology

[0005] The embodiment of the present invention provides an object rating method and device, aiming to solve the existing problem of slow running of advertisements and affecting the effect of advertisement placement

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