Information pushing method and device and server

Abstract

The invention discloses an information pushing method and device and a server, and relates to the technical field of computers. The method comprises the following steps: determining a first time period corresponding to target push information; obtaining accumulated push consumption of the target push information in a second time period of the current period, wherein the second time period of the current period is a time period between the starting moment of the first time period of the current period and the current moment, and the current moment is a moment in the first time period of the current period; if the accumulated pushing consumption of the target push information in the second time period of the current period does not reach the target consumption, increasing the price adjustment coefficient of the target push information, determining the current exposure price of the target push information based on the increased price adjustment coefficient; and pushing the to-be-pushed information based on the sequence of the current exposure prices of the target push information and other push information. Therefore, the exposure probability of the target push information can be improved, so that the stability degree of the push consumption of the target push information is improved.

Description

technical field [0001] The present application relates to the field of computer technology, and more specifically, to an information push method, device and server. Background technique [0002] With the rapid development of Internet technology, the Internet has become one of the important ways for people to obtain information. The information provider can push information to the Internet platform through the information push system. However, in the current information push method, the click-through rate and conversion volume of the information pushed to the Internet platform are usually difficult to maintain stability. For some push information, once the click-through rate and conversion volume drop, it may be necessary to manually adjust the bidding order. On the one hand, it is difficult to adjust quickly and accurately, and on the other hand, there are a large number of push information, and the workload is very heavy. Contents of the invention [0003] The present a...

AI Technical Summary

Problems solved by technology

However, with the current information push method, the click-through rate and conversion volume of the information pushed to the Internet platform are usually difficult to maintain stability

For some push information, once the click-through rate and conversion volume drop, it may be necessary to manually adjust the bidding order. On the one hand, it is difficult to adjust quickly and accurately, and on the other hand, the number of push information is large, and the workload is very heavy.

Images