A CPM system and method of controlling ecpc value
A control module and advertising technology, which is applied in the field of Internet advertising, can solve problems such as not being able to meet the diversified needs of advertisers, and achieve the effects of achieving dynamic balance, ensuring response, and accurate prediction
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[0042] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings.
[0043] Such as figure 1 The first embodiment of the present invention shown provides a CPM system for controlling ecpc values, including a receiving module 100 , a screening module 200 , a machine learning module 300 , a control module 400 , a placement module 500 and a recording module 600 .
[0044] The receiving module 100 is configured to receive a DSP advertisement request and obtain characteristic data of a target user.
[0045] Specifically, the DSP advertisement request can come from both the channel provider and the media. The receiving module 100 can be connected to multiple channel providers or media, but can only be connected to one of them. The receiving module 100 processes the multiple received advertisement requests separately. The receiving mod...
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