Method and system for medicine brand promotion

Abstract

The invention provides a method and system for medicine brand promotion, and the method comprises the following steps: collecting project related information according to project planning; uploading the project related information to a central service platform, and generating project content; enabling a doctor to log in the center service platform to check project content and apply for activities, or enabling project personnel to log in to manage project progress; submitting reimbursement material auditing, performing individual tax declaration, and paying for doctor labor service; and integrating project information, and counting a report. The problem that the number of sessions in which activity doctors can participate is strictly limited every year and every month is solved, and the compliance problem of the activity is solved in the activity application stage. Through the method and system provided by the invention, hospitals, doctors and patients can have more ways and opportunities to contact good medicines, meanwhile, supervision of the government in all aspects is facilitated, and good development of the pharmaceutical industry is ensured.

Description

technical field [0001] The invention belongs to the technical field of information promotion, and in particular relates to a method and system for promotion of pharmaceutical brands. Background technique [0002] When multinational pharmaceutical companies entered China in the 1980s, they introduced foreign medical representative systems, introduced the efficacy and usage of products to hospitals and doctors from the perspective of evidence-based medicine, and gave timely feedback on adverse reactions. Doctors use their own company's products more, and the promotion methods they adopt are mainly academic promotion and brand promotion. Academic promotion is based on the characteristics of drugs and the value of clinical medicine. According to the expansion of channels to communicate with doctors and patients, improve the quality of prescriptions, improve the treatment plan, and gradually achieve product sales and product satisfaction. For the requirements of doctors and patie...

AI Technical Summary

Problems solved by technology

However, in the implementation process, such as whether the activity is compliant, how to report; how to ensure that the activity does not exceed the budget; the problem that the scale of the activity is difficult to expand, and the non-standard activity process and execution method are not only low in execution efficiency, but also difficult to promote. It is also difficult to guarantee commercial transparency, which brings huge risks to medical associations

In addition, there are strict restrictions on the number of sessions that doctors can participate in each year and every month. The existing methods are difficult to ensure that the number of sessions that each doctor can participate in is compliant, and there are tax declaration issues

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