Data processing method and device, equipment, storage medium and program product

A data processing and processor technology, applied in the computer field, can solve the problems of low efficiency of data processing methods, achieve the effect of improving efficiency and computing performance, improving stability and scalability

Pending Publication Date: 2021-12-07
BEIJING WODONG TIANJUN INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The present invention provides a data processing method, device, equipment, storage medium and progra

Method used

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  • Data processing method and device, equipment, storage medium and program product
  • Data processing method and device, equipment, storage medium and program product
  • Data processing method and device, equipment, storage medium and program product

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0043] figure 2It is a flow chart of the data processing method provided by Embodiment 1 of the present invention. The method in this embodiment is applied to a data processing device for user stratification, and the data processing device can be a mobile terminal such as a smart phone or a tablet, or a server, etc. In other embodiments, the method can also be applied to For other devices, this embodiment uses a data processing device as an example for schematic illustration.

[0044] like figure 2 As shown, the specific steps of the method are as follows:

[0045] Step S101 , in response to the user layering request information of the producer object, acquiring target layering rules and characteristic data of target users.

[0046] Among them, the producer object refers to the provider or owner of the item on the e-commerce platform, which can be the brand owner, manufacturer, etc. of the item. Producer objects provide items to the e-commerce platform, and users can bro...

Embodiment 2

[0059] image 3 It is a flow chart of the data processing method provided by Embodiment 2 of the present invention. On the basis of the first embodiment above, in this embodiment, the acquired feature data of the target user may be the aggregated feature data of multiple touchpoint behavior features of the target user, and the aggregated feature data includes the feature identifier of each touchpoint behavior feature The mapping information of codes and feature values; the aggregated feature data of multiple contact behavior characteristics of the target user can be converted into feature vectors of feature values ​​of multiple contact behavior characteristics, which can support dynamic function calls and can adapt to all different On this basis, call the function objects of all target hierarchical rules one by one according to the feature vector of the target user to obtain the corresponding hierarchical information.

[0060] like image 3 As shown, the specific steps of th...

Embodiment 3

[0131] Figure 5 It is a schematic structural diagram of a data processing device provided in Embodiment 3 of the present invention. The data processing apparatus provided in the embodiment of the present invention may execute the processing procedure provided in the data processing method embodiment. like Figure 5 As shown, the data processing device 30 includes: a user characteristic calculation module 301 , a hierarchical rule translation module 302 and a user hierarchical calculation module 303 .

[0132] Specifically, the user characteristic calculation module 301 is configured to obtain characteristic data of the target user in response to the user hierarchical request information of the producer object.

[0133] The layering rule translation module 302 is used to respond to the user layering request information of the producer object, obtain the target layering rules, compile the target layering rules, and generate the function objects corresponding to the ta...

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Abstract

The invention provides a data processing method and device, equipment, a storage medium and a program product, and the method comprises the steps that a target layering rule and feature data of a target user are obtained through responding to user layering request information of a producer object; the target layering rule is compiled, the function object corresponding to the target layering rule is generated, each rule can be automatically compiled into the corresponding function object, the function object is called according to the feature data of the target user, and then corresponding layering information can be obtained. The user layering efficiency and the calculation performance are greatly improved; even if the layering rule dynamically changes, corresponding user layering data processing can be completed by loading a new layering rule, and the stability and expandability of a user layering system are improved.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a data processing method, device, equipment, storage medium and program product. Background technique [0002] In the era of network economy, e-commerce platforms need to provide digital intervention processing systems to support the producers of items on the platform (such as manufacturers or brand owners, etc.) on the e-commerce platform to continuously acquire new users and push newly developed items to users. information, or push relevant information about items that the user may be interested in to the user in a targeted manner. [0003] There are a large number of active users on the e-commerce platform, and users have different levels of interaction behaviors such as browsing, watching, clicking, acquiring, and sharing with the advertisements, content, related activities, display pages and other materials of items on the platform. In order to push the informatio...

Claims

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Application Information

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IPC IPC(8): G06F9/448G06F8/41G06F40/55
CPCG06F9/449G06F8/41G06F40/55
Inventor 周德辉文小东俞轶凡高暮语
Owner BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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