Method and device for determining target article, electronic equipment and storage medium

A technology for items and targets, applied in business, equipment, buying and selling/lease transactions, etc., can solve problems such as affecting the conversion rate of items, and achieve the effect of improving the matching degree and improving the technical effect.

Pending Publication Date: 2022-01-21
BEIJING WODONG TIANJUN INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Data such as invalid behaviors and negative click behaviors have a certain impact on the construction of user portraits and item recommendation features. However, the above-mentioned trigger behaviors are currently regarded as equivalent, resulting in the use of users’ trigger behaviors for various items to push them. When purchasing items, there is a certain error rate, and then there are technical problems that affect the conversion rate of items

Method used

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  • Method and device for determining target article, electronic equipment and storage medium
  • Method and device for determining target article, electronic equipment and storage medium
  • Method and device for determining target article, electronic equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0027] figure 1 It is a schematic flowchart of a method for determining a target item provided by Embodiment 1 of the present invention. This embodiment can be applied to determine the attribute evaluation value of the item relative to the user based on the user's click behavior operation and corresponding buried point data, and then based on The attribute evaluation value determines the situation of the item that the user is interested in. The method can be executed by the device for determining the target item. The device can be implemented in the form of software and / or hardware. The hardware can be an electronic device, and the electronic device can be a mobile terminal, PC side, etc. The execution of the technical solution may be executed by a server, or by a terminal device, or by cooperation of the server and the terminal device.

[0028] Before introducing the technical solution, an example description may be given to the application scenario. In the field of e-comme...

Embodiment 2

[0053] figure 2 It is a schematic flowchart of a method for determining a target item provided by Embodiment 2 of the present invention. On the basis of the foregoing embodiments, an item attribute value determination model can be obtained through pre-training, and then based on the item attribute value determination model, the item that the user has triggered It is processed to determine the situation that the user has a good bias for each triggered item. For the specific implementation, please refer to the detailed description of the technical solution. Wherein, technical terms that are the same as or corresponding to those in the foregoing embodiments will not be repeated here.

[0054] Such as figure 2 As shown, the method includes:

[0055] S210. Obtain a training sample set.

[0056] Wherein, the training sample set includes a plurality of training samples, and the training samples include training associated data and identifiers corresponding to the training associ...

Embodiment 3

[0097] image 3 A schematic structural diagram of a business data processing device provided in Embodiment 4 of the present invention, as shown in image 3 As mentioned above, the device includes: a data determination module 310 , an attribute characteristic value determination module 320 and a target item determination module 330 .

[0098] Among them, the data determination module 310 is used to determine the basic behavior sub-data and buried point sub-data corresponding to each triggered item according to the acquired basic behavior data and buried point data associated with the target user; attribute feature value determination Module 320, used to obtain the attribute feature value of each triggered item relative to the target user based on the basic behavior sub-data, buried point sub-data and pre-trained item attribute value determination model of each triggered item; target item determination Module 330, configured to determine a target item associated with the target...

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Abstract

The embodiment of the invention discloses a method and device for determining a target article, electronic equipment and a storage medium, and the method comprises the steps of: determining basic behavior sub-data and buried point sub-data corresponding to each triggered article according to obtained basic behavior data and buried point data associated with a target user; based on the basic behavior sub-data and the buried point sub-data of each triggered article and an article attribute value determination model obtained by pre-training, obtaining an attribute feature value of each triggered article relative to the target user; and based on each attribute feature value, determining a target article associated with the target user. According to the technical scheme, the problem that the most adaptive article cannot be determined for a user due to the fact that all the triggering behaviors of the user are regarded as the same at present, so that the problem that the article conversion rate is low is solved, the influence of different triggering behaviors of the user on the article preference degree is distinguished, the corresponding product is pushed to the user, and the conversion rate of articles is improved.

Description

technical field [0001] The embodiments of the present invention relate to the field of computer technology, and in particular to a method, device, electronic equipment and storage medium for determining a target item. Background technique [0002] With the development of computer technology, Internet e-commerce continues to penetrate into users' daily life, affecting all aspects of users' lives. Existing e-commerce providers push corresponding items for users, mostly based on user behavior data such as clicking, browsing, and purchasing of each item to determine the user portrait corresponding to each user, and then push corresponding items to users based on the user portrait. In other words, the user's trigger operation on the item details page is the main way to determine the user portrait. [0003] When the inventor implemented the technical solution based on the above method, he found the following problems: [0004] In practical applications, there will be invalid beh...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06
CPCG06Q30/0631G06Q30/0641
Inventor 白涛
Owner BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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