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Equipment clustering method and device, storage medium and electronic equipment

A kind of equipment and clustering technology, which is applied in the direction of equipment, business, character and pattern recognition, etc., can solve the problems of not being able to know that the advertisement is exposed, and not being able to identify the device user, so as to achieve the effect of improving the clustering effect and improving the versatility

Pending Publication Date: 2022-02-01
创新奇智(上海)科技有限公司
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AI Technical Summary

Problems solved by technology

[0002] Existing advertising delivery technologies often estimate the click-through rate and conversion rate of advertisements based on current user information or device information. However, for some applications that do not require user login, since the user's browsing behavior does not include login The algorithm cannot identify the user to which the device belongs based on the terminal information
Therefore, for the advertiser (or commodity sales), they can only know the number of times the advertisement is exposed, but they cannot know how many users and how many families their advertisements are exposed to.

Method used

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  • Equipment clustering method and device, storage medium and electronic equipment
  • Equipment clustering method and device, storage medium and electronic equipment
  • Equipment clustering method and device, storage medium and electronic equipment

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Embodiment Construction

[0038] The technical solutions in the embodiments of the present application will be described below with reference to the drawings in the embodiments of the present application.

[0039] It should be noted that like numerals and letters denote similar items in the following figures, therefore, once an item is defined in one figure, it does not require further definition and explanation in subsequent figures. Meanwhile, in the description of the present application, the terms "first", "second" and the like are only used to distinguish descriptions, and cannot be understood as indicating or implying relative importance.

[0040] Some embodiments of the present application use a graph learning algorithm to mine the relationship between devices based on the location information when the devices are used without user login information. By building a device graph model, multiple devices are mapped to the same user or family, and then the precise delivery of related advertisements i...

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Abstract

The embodiment of the invention provides an equipment clustering method and device, a storage medium and electronic equipment. The method comprises the following steps: acquiring position information of each piece of equipment in a plurality of pieces of equipment; and clustering the plurality of devices by taking a person or a family as a unit according to the position information. Compared with a mode that equipment can be clustered only after the login account of the user is acquired in the related technology, the clustering of different pieces of equipment by taking individuals or families as units can be completed only by acquiring the position information of the equipment, so that the technical scheme is higher in universality.

Description

technical field [0001] The present application relates to the field of device clustering, and specifically, the embodiments of the present application relate to a device clustering method, device, storage medium, and electronic device. Background technique [0002] Existing advertising delivery technologies often estimate the click-through rate and conversion rate of advertisements based on current user information or device information. However, for some applications that do not require user login, since the user's browsing behavior does not include login The algorithm cannot identify the user to whom the device belongs based on the terminal information. Therefore, for the advertiser (or commodity sales), they can only know the number of times the advertisement is exposed, but they cannot know how many users and how many families their advertisements are exposed to. This information is very important for some products that each household only needs a limited number of, suc...

Claims

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Application Information

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IPC IPC(8): G06K9/62G06Q30/02
CPCG06Q30/0261G06Q30/0242G06F18/2323G06F18/2321G06F18/22
Inventor 张发恩唐犁
Owner 创新奇智(上海)科技有限公司
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