User data processing method and device, equipment and storage medium

A technology of user data and processing methods, applied in the field of big data analysis, can solve the problems of high cost of customer acquisition, analysis of customers that can be effectively converted, and inability to improve the accuracy of product push, to achieve the effect of improving the success rate of push

Pending Publication Date: 2022-08-09
高途教育科技集团有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] At present, in the adult online education industry, the cost of acquiring customers is huge. Among them, it is difficult to analyze the customers who can be effectively converted from the massive user data in the existing customer acquisition methods, so that the accuracy of product push cannot be improved.

Method used

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  • User data processing method and device, equipment and storage medium
  • User data processing method and device, equipment and storage medium
  • User data processing method and device, equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0042] see figure 1 , figure 1 It is a schematic flowchart of a user data processing method disclosed in an embodiment of the present application. like figure 1 As shown, the user data processing method of the embodiment of the present application includes the following steps:

[0043] 101. Obtain the basic information of the user, the behavior information generated by the user watching the online course, and the device information of the device used by the user to watch the online course;

[0044] 102. Determine the user's score based on the basic information, behavior information and device information, where the user's score represents the user's intention to purchase the target product;

[0045] 103. Push the information of the target product to the user based on the user's score.

[0046] In the embodiment of the present application, as an optional implementation manner, the basic information includes the user's gender, age, and real-name identification information. ...

Embodiment 2

[0083] see figure 2 , figure 2 It is a schematic structural diagram of a user data processing apparatus disclosed in an embodiment of the present application. like figure 2 As shown, the user data processing apparatus in the embodiment of the present application includes the following functional modules:

[0084] The acquisition module 201 is used to acquire the basic information of the user, the behavior information generated by the user watching the online course, and the device information of the device used by the user to watch the online course;

[0085] A determination module 202, configured to determine a user's score based on the basic information, behavior information and device information, where the user's score represents the user's intention to purchase the target product;

[0086] The push module 203 is configured to push the information of the target product to the user based on the user's score.

[0087]By executing the user data processing method, the a...

Embodiment 3

[0090] see image 3 , image 3 It is a schematic structural diagram of a user data processing device disclosed in an embodiment of the present application. like image 3 As shown, the user data processing device in the embodiment of the present application includes:

[0091] A memory 301 and a processor 302. Computer-readable instructions are stored in the memory 301. When the computer-readable instructions are executed by the processor 302, the user data processing method of Embodiment 1 of the present application is executed.

[0092] By executing the user data processing method, the device in the embodiment of the present application can obtain the basic information of the user, the behavior information generated by the user watching the online course, and the device information of the device used by the user to watch the online course, and then can be based on the basic information and behavior information. and device information to determine the user's score, and then ...

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Abstract

The invention provides a user data processing method and device, equipment and a storage medium, and the method comprises the steps: obtaining basic information of a user, behavior information generated when the user watches an online course, and equipment information of equipment used when the user watches the online course; determining a score of the user based on the basic information, the behavior information and the equipment information, wherein the score of the user represents the intention of the user to purchase a target product; and pushing the information of the target product to the user based on the score of the user. According to the method and the device, the clients capable of being effectively converted can be analyzed from massive user data, so that the target product is pushed to the clients, and the pushing accuracy of the target product is improved.

Description

technical field [0001] The present application relates to the field of big data analysis, and in particular, to a user data processing method, apparatus, device, and storage medium. Background technique [0002] At present, in the adult online education industry, the cost of acquiring customers is huge. Among them, it is difficult to analyze the customers who can be effectively converted from the massive user data in the existing customer acquisition methods, so that the accuracy of product push cannot be improved. SUMMARY OF THE INVENTION [0003] The purpose of the embodiments of the present application is to provide a user data processing method, device, equipment and storage medium, so as to analyze customers who can be effectively converted from massive user data, so as to push target products for such customers, so as to improve the target Product delivery accuracy. [0004] To this end, a first aspect of the present application discloses a user data processing meth...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06Q50/20
CPCG06F16/9535G06Q50/205
Inventor 卫华飞
Owner 高途教育科技集团有限公司
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