User data processing method and device, equipment and storage medium
A technology of user data and processing methods, applied in the field of big data analysis, can solve the problems of high cost of customer acquisition, analysis of customers that can be effectively converted, and inability to improve the accuracy of product push, to achieve the effect of improving the success rate of push
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Embodiment 1
[0042] see figure 1 , figure 1 It is a schematic flowchart of a user data processing method disclosed in an embodiment of the present application. like figure 1 As shown, the user data processing method of the embodiment of the present application includes the following steps:
[0043] 101. Obtain the basic information of the user, the behavior information generated by the user watching the online course, and the device information of the device used by the user to watch the online course;
[0044] 102. Determine the user's score based on the basic information, behavior information and device information, where the user's score represents the user's intention to purchase the target product;
[0045] 103. Push the information of the target product to the user based on the user's score.
[0046] In the embodiment of the present application, as an optional implementation manner, the basic information includes the user's gender, age, and real-name identification information. ...
Embodiment 2
[0083] see figure 2 , figure 2 It is a schematic structural diagram of a user data processing apparatus disclosed in an embodiment of the present application. like figure 2 As shown, the user data processing apparatus in the embodiment of the present application includes the following functional modules:
[0084] The acquisition module 201 is used to acquire the basic information of the user, the behavior information generated by the user watching the online course, and the device information of the device used by the user to watch the online course;
[0085] A determination module 202, configured to determine a user's score based on the basic information, behavior information and device information, where the user's score represents the user's intention to purchase the target product;
[0086] The push module 203 is configured to push the information of the target product to the user based on the user's score.
[0087]By executing the user data processing method, the a...
Embodiment 3
[0090] see image 3 , image 3 It is a schematic structural diagram of a user data processing device disclosed in an embodiment of the present application. like image 3 As shown, the user data processing device in the embodiment of the present application includes:
[0091] A memory 301 and a processor 302. Computer-readable instructions are stored in the memory 301. When the computer-readable instructions are executed by the processor 302, the user data processing method of Embodiment 1 of the present application is executed.
[0092] By executing the user data processing method, the device in the embodiment of the present application can obtain the basic information of the user, the behavior information generated by the user watching the online course, and the device information of the device used by the user to watch the online course, and then can be based on the basic information and behavior information. and device information to determine the user's score, and then ...
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