Packaging with increased viewing area

Abstract

Packaging made of a suitable see-through material is configured and arranged as a sealed enclosure with an interior cavity for holding a desired article for display through a viewing window. A flap body is made of a see-through flexible, somewhat resilient material and overlies at least a portion of the surface of the enclosure obscuring the portion in an unlifted state. The flap body bends or flips-up about a flexible hinge such that in a lifted state the inwardly facing surface of the flap body is available for viewing along with the obscured surface portion of the enclosure. Cardstock or other suitable sheet material upon which indicia may be printed or applied to both sides is carried in a pocket formed in the flap body such that in the unlifted position the indicia is viewable through the flap body outwardly facing surface and in the lifted position the indicia on the opposite side of the cardstock is viewable through the inwardly facing surface of the flap body along with the indicia on the obscured portion of the enclosure surface.

Description

FIELD OF THE INVENTION[0001]The present invention relates generally to packaging and deals more particularly with an article holding and displaying package. More specifically, the invention provides for an increased viewing area for indicia and the like without increasing the size of the package.BACKGROUND OF THE INVENTION[0002]It is desirable to package an article, such as for example, a portable electronic device, a battery charger, an electrical connecting cord for data transmission, a music player, and other electronic devices and accessories well known and readily recognizable by the consuming public. It is further desirable to package such an article for sale display or storage in such a way that the article can be seen without opening the package. Typically, an information sheet or pamphlet explaining the operation of the article, such as an electronic device or accessory and / or application and compatibilities of the article is contained on an information sheet generally fold...

AI Technical Summary

Benefits of technology

[0004]In accordance with a broad aspect of the invention, packaging made of a suitable see-through material is configured and arranged as a sealed enclosure with an interior cavity for holding a desired article for display through a viewing window. A cardstock or other suitable indicia carrying sheet material is arranged within the enclosure and viewable through the enclosure. A flap body has an outwardly facing surface and an inwardly facing surface and overlies at least a portion of the surface of the enclosure and in an unlifted state obscures a portion of the surface. The flap body is arranged to bend or flip-up about a flexible hinge formed at one end region of the flap body secured or otherwise attached to the enclosure such that in a lifted state the inwardly facing surface of the flap body is available for viewing along with the obscured surface portion of the enclosure. The flap body is made of a see-through flexible, somewhat resilient material. The flap body is formed with a pocket to receive cardstock or other suitable sheet material. Indicia may be printed or applied to both sides of the cardstock such that in the unlifted position the indicia is viewable through the flap body outwardly facing surface and in the lifted position the indicia on the opposite side of the cardstock is viewable through the inwardly facing surface of the flap body along with the indicia on the obscured portion of the enclosure surface. Thus the area for viewing indicia that is provided by the outwardly facing and inwardly facing surfaces of the flap body increases the viewing area of the package without increasing the size of the package.

Problems solved by technology

If the information relevant to the purchaser's intended use of the device is not printed or viewable on the exterior of the package, the purchaser must open the package to access such information and in many instances it is only then that the purchaser learns that the device or accessory is not suitable or compatible with the intended application or use.

Although some packaging provides for viewing of some information related to the article, for example on cardstock which may be viewable through transparent packaging, the amount of information presentable is in many cases limited to avoid increasing the size of the package particularly for smaller or miniature products and devices and thus the consumer is left to rely only upon the available limited information to make the purchasing decision.

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