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Method for matching and comparing user ID and ID matching system

A user identity and user technology, applied in the computer field, can solve problems such as click cheating, malicious clicks, audience identity authentication, etc.

Inactive Publication Date: 2010-09-15
刘洪利
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] However, the current online advertisements, especially the search advertisements, do not authenticate the identity of the audience, and there are already problems such as malicious clicks and click cheating.

Method used

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  • Method for matching and comparing user ID and ID matching system
  • Method for matching and comparing user ID and ID matching system
  • Method for matching and comparing user ID and ID matching system

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0089] specific implementation

[0090] Several embodiments of the present invention are described in detail below with reference to the accompanying drawings:

[0091] According to an embodiment of the present invention, the identity attribute matching method is specifically described by taking the registration of user fingerprints and binding of user ID identification numbers as an example:

[0092] figure 1 Shown is a flow chart of the identity attribute matching method. The parameters of the identity attributes of the target user sample produced by a Beijing company for JAVA development tools are shown in Table 6;

[0093] Considering the relatively large proportion of positions affecting purchase decisions, set the sample identity attribute 5 position parameters: the weight of the director is 2, and other identity attribute data items are set to 1; in addition, set the identity attribute 2 data item age as attribute exclusion item E, parameter: age Less than 20, that i...

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Abstract

The invention relates to a method for matching and comparing user ID and an ID matching system. The method for matching and comparing user ID comprises the following steps of: registering the parameters of user sample ID attribute data items of application projects; registering a unique corresponding bonding relation between sample ID identifiers and external application project ID identifiers; registering a data group which contains the same ID attribute data items of ID identifier users and corresponds to the sample ID attribute data items by using the sample ID attribute data items as a template; registering the biological specificity data of an ID user; and respectively comparing the data of the user ID attribute data items with the parameters in the same ID attribute data items corresponding to a sample ID attribute table to acquire an ID attribute comparison matching ratio R of the ID user. Only by the biological specificity ID authentication of an ID user, a matching ratio R between an ID identifier user and an ID identifier sample can be output as a parameter for the ID identifier user to operate an external application project of the ID identifier.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a method and system for automatically obtaining the correlation matching degree between a user and a network application service item. Background technique [0002] With the vigorous development of the Internet as an interactive media, online advertising, especially the search advertising model, has become a regular operating model—advertisers pay search engine companies click fees for Internet users to search and click on advertisements. [0003] Since advertisers are willing to pay search engine companies for clicked advertisements, advertisers can also directly issue and pay (the part that should have been paid to search engine companies) click fees to online viewers who actively search for and click on advertisements to directly attract Internet users. The user clicks to browse the advertisement content. Specifically, from the advertiser's point of view: an adverti...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06K9/00
Inventor 刘洪利
Owner 刘洪利
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