Supermarket shopping guiding and advertising system and control method based on wireless sensor network

Abstract

The invention relates to a supermarket shopping guiding and advertising system and a control method based on a wireless sensor network; the system is characterized by comprising the wireless sensor network consisting of a base station node, a wireless touch display screen, a handheld wireless barcode reader and a wireless sensor network supporting platform; the handheld wireless barcode reader isconnected with the wireless sensor network supporting platform in a wireless communication way, and is used for reading barcodes on goods and collecting the category name information of the goods in a supermarket; the wireless sensor network supporting platform comprises the wireless sensor network consisting of all routing nodes which are deployed on all shelves of the supermarket; the base station node is connected with the wireless sensor network supporting platform in the wireless communication way, is used for saving the information forwarded by the wireless sensor network supporting platform, and interacts information with the wireless touch display screen; and the wireless touch display screen is connected with the base station node in the communication way, and is used for interacting information with the base station node. The invention can effectively guide a shopper to shop, and simultaneously play advertisements more purposefully.

Description

technical field [0001] The invention relates to a supermarket shopping guide and advertisement system and method, in particular to a large supermarket shopping guide and advertisement system based on a wireless sensor network and a control method thereof. Background technique [0002] Over the past 30 years of reform and opening up, my country's socialist market has shown more vigor and vitality, and the products supplied to the market are more and more abundant. They have sprung up like mushrooms after a spring rain, and have become a must-visit daily consumption place for ordinary people. However, due to the lack of understanding of the distribution of a wide variety of commodities in the supermarket, it is often difficult for these consumers to quickly find the commodities they need. On the one hand, it also reduces the circulation speed of shoppers in the supermarket, which is not conducive to the supermarket to increase the sales volume and turnover of goods. For this ...

AI Technical Summary

Problems solved by technology

A common shortcoming of them is that it is impossible to accurately deliver advertising content to target customers

In addition, it is inconvenient to update poster advertisements and easily cause environmental pollution, especially those posters with a wide range of posters and high posting positions. Video advertisements are likely to arouse consumers' resentment due to the constant playback of the same advertisements. Consumers are even unwilling to use those shopping carts with integrated video advertisements. In contrast, promoter advertisements may easily attract consumers' attention. Promoters not only promote verbally but also allow customers to try them out, but this will increase labor costs

In short, there is still a big gap between the current supermarket shopping guide service and advertising methods and the actual needs of customers

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