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XPDL (extensible markup language process definition language)-based multi-step marketing process framework agreement

A process and process definition technology, applied in the field of communication, can solve problems such as huge costs, achieve the effect of reducing personnel costs, reducing the degree of harassment, and simplifying operation time

Inactive Publication Date: 2012-10-03
PCI TECH GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, due to the great differences in product types, sales processes, and management systems of various industries, developing a personalized telemarketing software system for each industry or even each project will cost a lot of development and post-maintenance

Method used

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  • XPDL (extensible markup language process definition language)-based multi-step marketing process framework agreement
  • XPDL (extensible markup language process definition language)-based multi-step marketing process framework agreement
  • XPDL (extensible markup language process definition language)-based multi-step marketing process framework agreement

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Experimental program
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Embodiment Construction

[0013] 1. Framework Design Principles

[0014] According to the actual requirements of the current system, the overall design needs to have the following principles and ideas: The design should be as simple as possible: on the premise of achieving the predetermined goals and having the required functions, the system design should be as simple as possible, and simplicity can ensure the stability and stability of the system. Reliable, an overly complex system whose stability and reliability are questionable. Therefore, in the system design process, it should be as simple and practical as possible to avoid over-design.

[0015] The design of the system must ensure its flexibility and adaptability: variability is one of the characteristics of modern software systems, which refers to its ability to adapt to changes in the external environment. Each part of the system must be highly independent and easy to change, so as to improve the cohesion of the system and reduce the coupling,...

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PUM

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Abstract

The invention discloses a multi-step marketing process framework based on an XPDL (extensible markup language process definition language) standard. The marketing process mainly includes multiple steps of data preparation, data acquisition, task allocation, multi-channel marketing and the like. A user can design personalized marketing process according to needs of each marketing project only by means of simple configuration, and customizable and friendly operation step interfaces can be supplied to business personnel.

Description

technical field [0001] The present invention relates to the field of communication and e-commerce, takes the multimedia communication of the call center system as the technical basis, takes the workflow model established by the XPDL standard as the service engine, and takes the completion of the marketing service as the ultimate goal. Background technique [0002] In addition, with the development of informatization, more and more enterprises hope to directly contact consumers through various communication methods to realize sales promotion, after-sales service, and customer care while TV, telephone, fax, and Internet are popularized. However, due to the great differences in product types, sales processes, and management systems in various industries, developing a personalized telemarketing software system for each industry or even each project requires huge development and post-maintenance costs. Therefore, a marketing business software that supports secondary development i...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q10/06
Inventor 周涛傅湘军田之进
Owner PCI TECH GRP CO LTD
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