Method and device for user identification

A user identification and user identification technology, applied in the network field, can solve the problem that the server cannot accurately identify the client and user, and achieve the effect of not being easy to change, improving the access experience, and reducing the cost and amount of information interaction

Active Publication Date: 2013-06-26
SHENZHEN GLOBEBILL TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The present invention provides a user identification method and device to solve the problem that the server in the prior art cannot accurately identify the client and the user

Method used

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  • Method and device for user identification
  • Method and device for user identification
  • Method and device for user identification

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0026] refer to figure 1 , shows a flow chart of steps of a user identification method according to Embodiment 1 of the present invention.

[0027] The user identification method in this embodiment includes the following steps:

[0028] Step S102: the server obtains the access information of the user.

[0029] When a user visits a web page, he or she will send access information to the server. In this embodiment, the access information includes: a relational pair of the user's IP address, the domain name of the website visited by the user, and the cookie information of the website visited by the user.

[0030]Step S104: The server queries the first relationship table according to the IP address of the user, and determines whether there is a corresponding relationship between the IP address and the relationship pair.

[0031] Wherein, the first relational table stores user information and information on the relationship between the domain name of the website corresponding to...

Embodiment 2

[0035] refer to figure 2 , shows a flow chart of steps of a user identification method according to Embodiment 2 of the present invention.

[0036] The user identification method in this embodiment includes the following steps:

[0037] Step S202: Establish a second relational table in the server.

[0038] The second relational table includes correspondence relation information between the domain name of the website and the COOKIE information relation pair of the website and the user identifier. Establishing the second relationship table in the server includes: the server obtains the network access message within the set time period of the user; parses the network access message, and obtains at least one group of website domain names and website cookies in the network access message information relationship pair; assigning a user identifier to the acquired relationship pair; inserting the acquired relationship pair and the assigned user identifier into the second relationsh...

Embodiment 3

[0067] refer to image 3 , shows a flow chart of steps of a user identification method according to Embodiment 3 of the present invention.

[0068] In this embodiment, the user identification method of the present invention is described by taking the network alliance website to place advertisements in a targeted manner by identifying users as an example. The advertising delivery system used by the network alliance website to place advertisements can be as follows: Figure 4 As shown, it includes: an operator server with UAN (User Analysis Node, user analysis node), ULC (User Login Center, user login center) and ADC (Advertisement Cerner, advertisement center). Among them, UAN mainly implements the analysis of the http_get message sent by the user, and extracts the user's IP address, COOKIE information (such as COOKIE ID), and URL; updates the user table item (mainly including the user information table such as The IP address of the user in the first relational table and the ...

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Abstract

The invention provides a method and a device for user identification. The method includes acquiring users' visiting information; inquiring first relation tables according to users' IP (internet protocol) addresses, and judging whether corresponding relations exist between the IP addresses and relation pairs or not; and if yes, returning corresponding user identifications according to the users' IP addresses, and identifying users according to the returned user identifications. The visiting information includes the users' IP addresses, domain names of websites visited by the users and the relation pairs of cookie information of the websites visited by the users. User information and information of website domain names and website cookie information relation pairs corresponding to the user information are stored in the first relation tables. The user information includes the IP addresses and the user identifications. By aids of the method and the device, servers can accurately identify client sides and users.

Description

technical field [0001] The invention relates to the field of network technology, in particular to a user identification method and device. Background technique [0002] At present, with the application of Internet technology more and more widely, many of people's daily work and entertainment are carried out on the Internet. In many network application scenarios, when a user accesses the network, the server identifies the client and the user through the client's IP address. However, due to limited IP resources and more and more Internet users, current broadband users generally use dynamic IPs to avoid occupying valuable IP resources when users do not surf the Internet. [0003] In this case, it becomes very difficult for the server to identify clients and users using IP addresses. Take the network alliance as an example, the network alliance is the advertising alliance of the website, usually refers to the network alliance marketing, also called the affiliate network market...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08H04L29/12
Inventor 薛洪贺罗峰黄苏支李娜
Owner SHENZHEN GLOBEBILL TECH CO LTD
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