A product digital watermark anti-counterfeiting and anti-smuggling system and its application method

Abstract

The invention relates to a product digital watermark anti-counterfeiting and anti-smuggling system, which stores product information on the server side, collects the watermark area image of the product package with digital watermark added by designing the client side, and uploads it to the server side for retrieval and verification; the invention Correspondingly, the application method based on the product digital watermark anti-counterfeiting and anti-smuggling system is designed, and specifically includes the digital watermark adding method and the digital watermark verification method. The authenticity of the product and the guarantee of the market circulation order of the product.

Description

technical field [0001] The invention relates to a product digital watermark anti-counterfeiting and anti-smuggling system and an application method thereof. Background technique [0002] The phenomenon of "fleeing goods" has seriously threatened the marketing system of enterprises for a long time. The main reason is that distributors or agents, driven by interests, transfer products to non-affiliated distribution areas for cross-regional sales without permission, resulting in market imbalance and imbalance between supply and demand. The price system is destroyed, the reputation of the manufacturer is severely reduced, the enthusiasm of the agents is seriously dampened, the sales performance cannot be achieved, and the company has caused serious loss of profits, which has become a cancer in the company's marketing system. [0003] At present, the commonly used anti-smuggling method in the market is mainly to give the product an area mark, so that the product can only be sold ...

AI Technical Summary

Problems solved by technology

[0002] The phenomenon of "fleeing goods" has seriously threatened the marketing system of enterprises for a long time. The main reason is that distributors or agents, driven by interests, transfer products to non-affiliated distribution areas for cross-regional sales without permission, resulting in market imbalance and imbalance between supply and demand. The price system has been destroyed, the reputation of the manufacturer has seriously declined, and the enthusiasm of agents has been severely dampened. Sales performance cannot be achieved, causing serious loss of profits to the enterprise, and has become a cancer in the enterprise marketing system.

[0003] At present, the commonly used anti-smuggling method in the market is mainly to give the product an area mark, so that the product can only be sold in a special area, but the agent of the cross-storage can copy the mark or destroy the mark, so that most of the current anti-smuggling The method of channeling goods is invalid. Therefore, the existing methods for preventing channeling goods still cannot achieve the expected effect and need to be further improved

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