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Information processing method, device and system

An information processing method and a technology for referencing information, applied in the fields of information processing methods, devices and systems, can solve the problems of increased cost, long selection time, large amount of candidate information data, etc. Effect

Inactive Publication Date: 2015-06-24
TENCENT TECH (BEIJING) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, due to the huge amount of data in the candidate information, it takes a lot of computation for the server to select relevant reference information from the candidate information, which results in a long selection time and cannot meet the actual needs
However, if the selection time is shortened, the server needs to be upgraded, resulting in an increase in cost

Method used

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  • Information processing method, device and system
  • Information processing method, device and system
  • Information processing method, device and system

Examples

Experimental program
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Embodiment Construction

[0054] At present, when small data (such as advertisements) are exposed, electronic devices (such as network servers) installed on the network side will select the most suitable and most likely to click based on the characteristic information of online users (such as gender, hobbies, regions, etc.) The small data of the user is played.

[0055] Usually the small data alternatives have the characteristics of small budget and large amount of data, especially the small data of cost per click (CPC), which will lead to tens of thousands or even hundreds of thousands of small data in the same small data display position Bid play.

[0056] The existing technical scheme selects the most suitable and most click-prone small data from a huge number of candidate small data on the Internet according to the characteristic information of online users when the exposure occurs, and the amount of calculation is huge. In order to ensure that the calculation is completed in a very short time (us...

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PUM

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Abstract

Disclosed are an information processing method, device and system, the method comprising: receiving multiple alternative information sent by one or more deployed terminals; a server off-line calculates the weight of each alternative information according to an estimated click rate of the alternative information, the off-line calculation referring to the calculation performed when a user client is in an off-line state; screening alternative information with the weight satisfying a preset first rule, and recording in a preselected reference list comprising at least two alternative information; acquiring characteristic information of the user operating the client when the client is in an on-line state; selecting alternative information satisfying a preset second rule from the preselected reference list according to the characteristic information; and pushing the alternative information satisfying the preset second rule in the preselected reference list to the client.

Description

technical field [0001] The present invention relates to Internet technology, in particular to an information processing method, device and system. Background technique [0002] At present, the server set on the network side will select relevant reference information from the alternative information at a specific time according to the characteristic information of the client user, such as gender, hobbies, and region, and push it to the client. Reference information for user reference. [0003] However, due to the huge data volume of the candidate information, the server needs a large amount of computation to select relevant reference information from the candidate information, which results in a long selection time and cannot meet actual needs. However, if the selection time is shortened, the server needs to be upgraded, resulting in an increase in cost. Contents of the invention [0004] In order to solve the existing technical problems, the embodiments of the present in...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08H04L29/06
CPCG06Q30/02
Inventor 习明昊
Owner TENCENT TECH (BEIJING) CO LTD
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