Construction and calculation method of tourist satisfaction index
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A satisfaction and tourist technology, applied in the field of data research and measurement, can solve problems such as no effective solutions, and achieve the effect of improving product quality, standardizing the order of the tourism market, and improving the quality of tourism services
Inactive Publication Date: 2015-08-19
中国旅游研究院
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Embodiment 1
[0065] Example 1: Domestic Tourist Satisfaction Index Model,
[0066] The four-level indicator system of the domestic tourist satisfaction index is shown in the following table (Table 1):
[0067] Table 1. The four-level indicator system of domestic tourist satisfaction index
[0068]
[0069]
[0070] The path diagram of the structural model of the domestic tourist satisfaction index, such as figure 2 shown;
[0071] The structural variable model expands to:
[0072] η 1 η 2 η 3 η 4 η 5 ...
Embodiment 2
[0086] Example 2: Outbound Tourist Satisfaction Index Model
[0087] The index system of the four levels of outbound tourist satisfaction index is shown in the following table (Table 2):
[0088] Table 2. Outbound Tourist Satisfaction Index Four-Level Index System
[0089]
[0090]
[0091] The path diagram of the structural model of outbound tourist satisfaction index, such as image 3 shown;
[0092] The expansion forms of the structural variable model and the measured variable model are respectively;
[0093] The structural variable model expands to:
[0094] η 1 η 2 η 3 η 4 ...
Embodiment 3
[0104] Embodiment 3: Inbound Tourist Satisfaction Index Model,
[0105] The index system of the four levels of inbound tourist satisfaction index is shown in the following table (Table 3):
[0106] Table 3. Inbound Tourist Satisfaction Index Four-Level Index System
[0107]
[0108]
[0109]
[0110] The path diagram of the structural model of the inbound tourist satisfaction index, such as Figure 4 Shown:
[0111] The expanded form of the structural variable model and the measured variable model is:
[0112] The structural variable model expands to:
[0113] η 1 η 2 η 3 η 4 ...
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Abstract
The present invention relates to the field of data research and calculation technology and specifically disclosed a construction and calculation method of a tourist satisfaction index. The method comprises four levels, the first level is a domestic, entry and exit tourist satisfaction index, the second level is a latent variable, the third level is the measurement variable of the latent variable, and the four level is the evaluation index for the measurement variables of tourism traffic, tourism catering and tourism accommodation. A model path diagram is constructed according to the relation between structural variables, a linear structural equation is set, the model estimation is carried out, and the tourist satisfaction index is calculated. According to the method, a technical support and a data source are provided for quantitative and qualitative tourist satisfaction research, a basis is provided for making regulatory policy by the government, companies are helped to improve product quality, and the improvement of tourism service quality, the regulation of tourism market order and the promotion of China tourism enterprise development are facilitated.
Description
technical field [0001] The invention relates to the technical field of data research and measurement, in particular to a method for constructing and measuring a tourist satisfaction index in the tourism industry. Background technique [0002] Traveling during holidays has become a new way of entertainment for people nowadays. While enjoying the happiness brought by travel and leisure, people often encounter incidents that infringe on consumer rights, such as: price fraud, contract fraud, hidden consumption, and bad service attitude of travel agencies etc. There are incomplete considerations of tourist services by merchants and tourist attractions, such as: unreasonable parking spaces, improper design of the tour sequence of scenic spots, and poor care for special tourist groups. These will affect consumers' enthusiasm for consumption and cause It will have an impact on similar consumption again; my country's national tourism and leisure quality assurance system is not perfect ...
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