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Message push method and apparatus

A message push and message technology, applied in electrical components, transmission systems, etc., can solve the problems of low message accuracy and waste of network resources, and achieve the effect of saving network resources and improving accuracy

Inactive Publication Date: 2015-10-07
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In order to solve the problems of low message push accuracy and waste of network resources in the above technologies, an embodiment of the present invention provides a message push method and device

Method used

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  • Message push method and apparatus
  • Message push method and apparatus
  • Message push method and apparatus

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Experimental program
Comparison scheme
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Embodiment approach

[0085] 1. Update the preset user attribute data corresponding to the message according to the user attribute data of different users.

[0086] The server performs statistics and analysis on user attribute data of different users, and updates the preset user attribute data previously set according to the analysis result. For example, when the proportion of males reaches a predetermined threshold, the restriction of gender "female" in the preset user attribute data set before is removed. For another example, readjust the age value in the preset user attribute data set before according to the age structure obtained by statistics, and so on.

[0087] 2. Update the preset historical behavior data corresponding to the message according to the historical behavior data of different users.

[0088] The server performs statistics and analysis on the historical behavior data of different users, and updates the preset historical behavior data previously set according to the analysis results. F...

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PUM

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Abstract

The invention discloses a message push method and apparatus, and belongs to the field of computer and Internet technologies. The method comprises the following steps: obtaining user attribute data and / or historical behavior data of a user, wherein the user attribute data is used for reflecting personal basic information of the user, and the historical behavior data is used for reflecting personal habits and application preferences of the user on a network; detecting whether the user attribute data and / or the historical behavior data meets push conditions of messages; and if at least one from the user attribute data and the historical behavior data meets the push conditions of the messages, pushing the messages to a client used by the user. According to the invention, the problems of low message push accuracy and waste of network resources in the prior art are solved; and messages of interest are pushed to the user, the message push accuracy is improved, and at the same time, the network resources are saved.

Description

Technical field [0001] The present invention relates to the technical field of computers and the Internet, in particular to a method and device for pushing messages. Background technique [0002] With the continuous development of computer and Internet technology, the network has become an effective way for people to obtain and share information. [0003] In a common message push method, the server configures the content of the message, and pushes the message that completes the content configuration to each client through the network. Users can view the messages pushed by the server after logging in to the client. Among them, messages usually include different types such as notifications, reminders, and advertisements. [0004] In the process of implementing the present invention, the inventor found that the above technology has at least the following problems: the server pushes the same message to each client, and the degree of adaptation between the content of the message and the...

Claims

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Application Information

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IPC IPC(8): H04L29/08
CPCH04L67/55
Inventor 黄斯亮王玉奎刘智勇傅鸿城
Owner TENCENT TECH (SHENZHEN) CO LTD
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