E-shelf label advertisement promotion system based on dynamic two-dimension code

Abstract

The invention relates to an E-shelf label advertisement promotion system based on a dynamic two-dimension code, and the system mainly comprises a content server, a background server, a wireless transceiver, E-shelf labels, and a mobile intelligent terminal. The content server is connected with the background server, and the background server is connected with all E-shelf labels through the wireless transceiver. The content server also comprises one two-dimension coding module, and the two-dimension coding module generates a two-dimension code for the commodity advertisement promotion information access address and pushes the two-dimension code to the background server. The background server enables the two-dimension code and commodity label information to be combined and encoded, and then to be transmitted to the E-shelf labels. A customer can scan the two-dimension code to obtain the advertisement promotion information through the mobile intelligent terminal. The system improves conventional poster or display screen promotion, enables the advertisement promotion information of each commodity to be displayed, enables the information to be able to be replaced dynamically, and can achieve more precise marking according to the identities of different consumers.

Description

technical field [0001] The invention relates to the field of commodity labeling, in particular to an electronic shelf label advertising promotion system based on a dynamic two-dimensional code. technical background [0002] In shopping mall marketing activities, it is often necessary to display product information to customers through various advertising methods, such as posters, TV screens, salesperson introductions, and so on. Advertising campaigns are the main means for shopping malls to boost sales. However, these means of advertising and promotions are expensive to produce, and the displayed content is very limited. For example, posters or TV screens in shopping malls can only display advertisements and promotional information for some products, while shopping malls have thousands of products, but due to physical space constraints, they cannot fully display their own information or push promotional activities to consumers. Secondly, the cost of these traditional adver...

AI Technical Summary

Problems solved by technology

However, these advertising and promotion methods are expensive to produce and the content displayed is very limited.

For example, posters or TV screens in shopping malls can only display advertisements and promotional information for some products. However, there are thousands of products in shopping malls, but due to physical space constraints, they cannot fully display their own information or push promotional activities to consumers.

Secondly, the cost of these traditional advertising and promotion methods is also very high. For example, issuing posters requires frequent design, printing, production and distribution to consumers. The cycle is long, the cost is high, and they are sent to consumers blindly, which brings unnecessary waste

At the same time, it is also necessary to pay a considerable fee to the salesperson

In terms of efficiency, cost, and accuracy, the traditional method has a lot of room for improvement.

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