Internet of Vehicles advertisement push method based on browsing history

A technology for browsing records and advertising push, which is applied in location-based services, messages/emails/notifications, commerce, etc. It can solve problems such as the blindness of information push in the advertising publishing system, and achieve the goal of solving blindness, improving relevance, and compatibility strong effect

Inactive Publication Date: 2015-12-23
DALIAN ROILAND SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The present invention is used to solve the problem of blindness in the information push of the advertisement publishing system within the coverage area of ​​the vehicle WIFI signal, and aims to improve the user's attention to the advertisement within the coverage area of ​​the vehicle WIFI signal

Method used

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  • Internet of Vehicles advertisement push method based on browsing history
  • Internet of Vehicles advertisement push method based on browsing history
  • Internet of Vehicles advertisement push method based on browsing history

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0023] A vehicle network advertisement release system based on vehicle information, including an advertisement release platform, a network access device and an OBD communication module, the network access device is mainly composed of a modem, a mobile communication module and a WIFI module, and the modem will access the mobile The network wireless signal is converted into the WIFI wireless signal of the wireless local area network for multiple wireless terminals to share the mobile wireless network at the same time and access the Internet. The WIFI module reads the network browsing record of the wireless terminal user, and the advertisement publishing platform obtains the browsing record , and push the product advertisement information matching the browsing record.

[0024] Using the above method, a method for pushing advertisements in the Internet of Vehicles based on browsing records is realized. In the vehicle, the wireless signal of the mobile network that is accessed is co...

Embodiment 2

[0027] It has the same technical solution as Embodiment 1, the difference is that: the method also has an identity verification step of logging in to the authentication page when the wireless terminal is connected to the wireless network, and the wireless terminal can only access the Internet after the verification is successful, and the wireless terminal connects to the wireless network. On the Internet, the step of logging in to the authentication page for identity verification is realized by SMS verification.

Embodiment 3

[0029] It has the same technical solution as that of Embodiment 1, and the difference is that the method also has the steps of obtaining wireless terminal positioning information and pushing the surrounding commodity information of the positioning position, and matching the merchant position information in the advertisement publishing platform with the vehicle location, and The links and addresses of merchants with a matching degree are pushed to the advertising slots on the login authentication page.

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PUM

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Abstract

The invention discloses an Internet of Vehicles WIFI advertisement release system, which belongs to the field of Internet of Vehicles information release and is used for solving the problem of blindness in information release of an advertisement release system within a vehicle WIFI signal coverage area. The Internet of Vehicles WIFI advertisement release system has the technical essentials of comprising an advertisement release platform and a network access device, wherein the network access device is mainly composed of a modem, a mobile communication terminal and a WIFI module, the WIFI module reads a web browsing history of a wireless terminal user, and the advertisement release platform obtains the browsing history and pushes a commodity advertisement matched with the browsing history. Beneficial effect is that resistance feeling of the vehicle WIFI users to the blind advertisements is reduced.

Description

technical field [0001] The invention relates to an advertisement pushing method, in particular to a browsing record-based Internet of Vehicles advertisement pushing method. Background technique [0002] The existing mobile network access generally provides network access services for all mobile terminal devices within the coverage of its WIFI signal. The advertising information is pushed by the advertising operator as the center, and its advertising background is only for the WIFI network of the target population. Placement of advertisements, this way of advertisement delivery will cause WIFI users to receive a large amount of unnecessary advertisement information, which will cause resentment and resistance. Generally, the WIFI module can record the user's browsing information, and the user's browsing information can be used to know For products that vehicle WIFI users are more interested in, according to their web browsing records, related products can be released, thereby ...

Claims

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Application Information

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IPC IPC(8): H04L29/08H04W4/02H04W4/12G06Q30/02
CPCH04W4/02H04W4/12G06Q30/0255G06Q30/0261G06Q30/0266H04L67/52H04L67/55
Inventor 田雨农张东辉刘洪时苍柏
Owner DALIAN ROILAND SCI & TECH CO LTD
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