Method and device for pushing multimedia resources
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A technology of multimedia resources and algorithms, applied in the information field, can solve the problems of manpower and cost
Active Publication Date: 2020-09-11
ALIBABA (CHINA) CO LTD
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This method of precise video push consumes a lot of manpower and time
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Embodiment 1
[0087] figure 1 A flow chart showing an implementation of a method for pushing multimedia resources according to an embodiment of the present invention is shown. Such as figure 1 As shown, the method mainly includes:
[0088] In step S101, the income of each chain in the last statistical period is calculated, wherein each chain includes a main chain, a detection chain and an auxiliary chain, wherein each chain corresponds to a multimedia resource push algorithm.
[0089] It should be noted that the media used by the multimedia resource in the embodiment of the present invention may be one or more of text, picture, photo, sound, animation and video. The execution subject in the embodiment of the present invention may be a server, or other multimedia resource pushing device, which is not limited herein.
[0090] Among them, the income of each chain represents the delivery effect of each chain on the scene. The better the delivery effect, the greater the income; the worse th...
Embodiment 2
[0184] Figure 6 A structural block diagram of an apparatus for pushing multimedia resources according to another embodiment of the present invention is shown. For ease of description, only parts related to the embodiments of the present invention are shown. Such as Figure 6 As shown, the device includes:
[0185] The income calculation module 61 is used to calculate the income of each chain in the last statistical period, wherein each chain includes a main chain, a detection chain and an auxiliary chain, wherein each chain corresponds to a multimedia resource push algorithm;
[0186] The main chain determination module 62 is used to determine the main chain of the current statistical period according to the income of the main chain and the detection chain of the previous statistical period;
[0187] The detection chain determination module 63 is used to select one or more chains from other chains except the main chain of the current statistical period as the detection cha...
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Abstract
The invention relates to a multimedia resource pushing method and device. The method comprises the following steps of: calculating an earning of each chain of the last statistic period; determining a main chain of the current statistic period according to the earnings of a main chain and a detection chain of the last statistic period; selecting one or more chains from other chains except the main chain of the current statistic period as a detection chain or detection chains of the current statistic period; taking other chains except the main chain and detection chain(s) of the current statistic period as auxiliary chains of the current statistic period; and distributing a first-stage pushing flow for the main chain of the current statistic period, distributing a second-stage pushing flow for the detection chain(s) of the current statistic period and distributing a third-stage pushing flow for the auxiliary chains of the current statistic period. According to the multimedia resource pushing method and device provided by the invention, special maintenance is not required, so that the labor and time cost are greatly saved; through setting the detection chains, the selection of the main chains is more stable and reliable; and through selecting the main chains on the basis of the statistic periods, better earnings are obtained on the whole.
Description
technical field [0001] The present invention relates to the field of information technology, in particular to a method and device for pushing multimedia resources. Background technique [0002] Precise push refers to pushing the right content to the right people. For example, advertisers push the right advertisements to the right people, and App (Application, application) operators push the right App to the right people. [0003] In the precise push of the video platform, it is usually considered to push the videos that the user may be interested in to the user. In the existing precise video push, in order to achieve a better push effect, it is usually necessary for a dedicated person to conduct a long-term test on multiple precise video push solutions, and then select a solution with the best effect from multiple precise video push solutions As the ultimate video precision push solution. This method of accurately pushing videos consumes a lot of manpower and time. Cont...
Claims
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