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Resource pushing method and apparatus

A resource and technology to be pushed, applied in the Internet field, can solve the problems of not leaving, not using the platform, not being better, etc.

Active Publication Date: 2017-08-25
BEIJING XIAODU INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the inventor found in the process of implementing the present invention that the existing technologies are all aimed at old users, that is, those users who have placed multiple orders through the platform and left a lot of index information available for analysis, while for new users Speaking, because it has not left a lot of indicator information for analysis, and has not even used the platform, there is no good way in the existing technology to motivate these new users to use the platform, thereby improving the retention rate of new users

Method used

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  • Resource pushing method and apparatus
  • Resource pushing method and apparatus

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0111] figure 1 It is a flowchart of a method for pushing resources according to an exemplary embodiment of the present invention. This method can be used, for example, in a server or the like.

[0112] see figure 1 As shown, the method may include:

[0113] Step S101, determining the target area of ​​the resource to be pushed.

[0114] Usually on the platform, users and service providers are divided by region. For example, the business on the food delivery platform is carried out in units of cities, so in this embodiment, the target region needs to be determined first. As an example, the target area may be a certain province or a certain city.

[0115] Step S102, judging whether the current user is a new user, and if the current user is a new user, obtaining the preset index value of each service provider in the target area.

[0116] However, if the current user is not a new user, other strategies / steps may be executed, which is not limited in this embodiment.

[0117] ...

Embodiment 2

[0139] This embodiment is based on the first embodiment, and is an expansion and refinement based on the first embodiment.

[0140] In this embodiment or some other embodiments of the present invention, normalizing the original value of the preset index of each service provider may include:

[0141] according to

[0142] pre_score=amount / total

[0143] Normalize the original value of the preset index of each service provider, where pre_score is the normalized value of the preset index of the service provider, and amount is the ratio of the original value of the preset index in the target area to the service provider's The number of service providers whose original value of the preset indicator is low, and total is the number of all service providers in the target area.

[0144] For example, there are 10 merchants in a certain area, and assuming that the original values ​​of the preset indicators of these 10 merchants are all different, then after normalization processing, th...

Embodiment 3

[0168] This embodiment is based on Embodiment 1 or Embodiment 2. New user registration is the beginning of a user's life cycle, and the user needs to continue to pay attention to the user after the user life cycle begins. This embodiment is mainly to estimate the probability of the user's next specified operation (such as the next order), In order to find those old users who may be lost and take corresponding measures.

[0169] see Figure 5 As shown, in this embodiment or some other embodiments of the present invention, if the current user is not a new user, you can execute Figure 5 Steps shown:

[0170] Step S501, obtaining the probability that the current user performs a specified operation.

[0171] As an example, the implementation of the specified operation may be an operation of placing an order.

[0172] Step S502, judging whether the probability is lower than a preset threshold.

[0173] Step S503, if the probability is lower than the preset threshold, acquire r...

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Abstract

The invention provides a resource pushing method and apparatus. The method comprises the steps of determining a target region of a to-be-pushed resource; judging whether a current user is a new user or not, and if the current user is the new user, obtaining a preset index value of each service provider in the target region; calculating the preset index values by using current values of preset parameters to obtain preset index calculated values; according to a first preset rule and each preset index calculated value, obtaining resource data supposed to be obtained by each service provider; and pushing the corresponding resource data to each service provider, thereby displaying a page after the corresponding resource data is applied, to the current user when the current user accesses the page of the service provider in the target region. According to the method and the apparatus, finite resources can be pushed to the valuable service provider, so that platform resources can be better transmitted to the new user, the new user can be stimulated more effectively, and the retention rate of the new user is increased.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a method and device for pushing resources. Background technique [0002] With the continuous development of information technology, the Internet has penetrated into various fields, and a large number of shopping platforms, food delivery platforms, taxi-hailing platforms and other platforms that provide services to users have emerged. Users are the reliance of these platforms for their survival. How to motivate users to use the platform (such as increasing the order rate) and prevent user loss are the key concerns of these platforms. [0003] In the existing technology, in order to promote users to use the platform and prevent user loss, various data information of users can be collected, such as user basic attribute information, behavior index information, active index information, etc. Classify users, and then distinguish which users are on the verge of silence or ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/955
Inventor 蒋凡徐明泉
Owner BEIJING XIAODU INFORMATION TECH CO LTD
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