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A media anti-cheating method and device, storage medium, and terminal

An anti-cheating and media technology, applied in the field of Internet data, can solve problems such as cost-effective discounts, cut off the media cheating chain, and increase the cost of information release, so as to achieve the effects of improving the actual success rate, identifying and preventing, and reducing costs

Active Publication Date: 2021-01-19
JINGZAN ADVERTISING SHANGHAI CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0010] However, the above-mentioned existing technologies mainly focus on the analysis and prevention of cheating methods, and cannot cut off the media cheating chain from the root cause, and cannot meet the anti-cheating effect expectations of the information publishers on the media
Furthermore, for the information release party, if the chain of media cheating cannot be effectively cut off, it will not only increase the cost of information release, greatly reduce the cost performance of information release investment, but also greatly affect the actual success rate of information release

Method used

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  • A media anti-cheating method and device, storage medium, and terminal
  • A media anti-cheating method and device, storage medium, and terminal
  • A media anti-cheating method and device, storage medium, and terminal

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Embodiment Construction

[0050] Those skilled in the art understand that, as mentioned in the background art, the prior art mainly focuses on the analysis and prevention of cheating means.

[0051] However, the inventors of the present application have found through analysis that, in practical applications, both machine traffic and labor cost are required. Moreover, the existing anti-cheating mechanism makes it impossible for cheating traffic to cheat infinitely on the same media. And because the cost of cheating is very high, if you want to gain benefits, it is determined that media cheating usually occurs in the form of website groups (or website alliances) (wherein, each website included in the website group can be associated with a media) , Such a website group can be called a cheating group. The inventor of the present application found through data analysis that, for multiple websites, if the multiple websites are irrelevant (or the correlation is lower than a certain degree), but the crowds in...

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Abstract

A media anti-cheating method and device, a storage medium, and a terminal, the method comprising: acquiring user information from a display request, the user information including a user ID and a media ID, and the display request points to the user ID and media ID Identify the display resources defined by the identification; count multiple user information obtained within the preset time period, and construct a media sharing network diagram according to the statistical results, and the media sharing network diagram is used to represent the sharing degree of different media identifications for the same user identification; The dimensionality reduction process is performed on the media sharing network graph; and the cheating media list is updated according to the media sharing network graph after dimensionality reduction processing. The technical scheme of the invention can more effectively identify and prevent media cheating behavior, reduce the cost of information release, and improve the actual success rate of information release.

Description

technical field [0001] The invention relates to the field of Internet data, in particular to a media anti-cheating method and device, a storage medium, and a terminal. Background technique [0002] With the development of the Internet, the Internet information publishing industry continues to grow. In this context, in order to maximize the benefits, the media (used to release information to be displayed to the public), the provider of the information to be displayed (hereinafter referred to as the information provider) and the third-party platform (used to connect the media and platform of the information provider) will have cheating behavior. Among them, media cheating is a huge subject. According to statistics from authoritative organizations, nearly 30% of media traffic currently comes from false traffic (also known as cheating traffic), and media use cheating traffic to defraud higher profits. This behavior greatly harms the interests of the information provider and d...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06K9/62G06F16/2458G06F16/248
CPCG06F16/2462G06F16/248G06Q30/0248G06Q30/0277G06F18/23
Inventor 汤奇峰方炜超
Owner JINGZAN ADVERTISING SHANGHAI CO LTD
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