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Behavior guidance strategy determination method and device, storage medium and electronic device

A strategy determination and behavioral technology, applied in the field of data processing, can solve problems such as low success rate, achieve the effect of improving success rate, saving labor cost and time cost, and reducing turnover rate

Inactive Publication Date: 2018-01-19
TAIKANG LIFE INSURANCE CO LTD +1
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  • Abstract
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the embodiments of the present invention is to provide a method for determining a behavior guidance strategy, a device for determining a behavior guidance strategy, a computer-readable storage medium, and an electronic device, so as to overcome the success rate caused by limitations and defects of related technologies at least to a certain extent minor problem

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  • Behavior guidance strategy determination method and device, storage medium and electronic device
  • Behavior guidance strategy determination method and device, storage medium and electronic device
  • Behavior guidance strategy determination method and device, storage medium and electronic device

Examples

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Embodiment Construction

[0059] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that the embodiments of this invention will be thorough and complete and will fully convey the concept of example embodiments. communicated to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of the implementation of the embodiments of the invention. However, those skilled in the art will appreciate that one or more of the specific details may be omitted in practicing the technical solutions of the embodiments of the present invention, or other methods, components, devices, steps, etc. may be ad...

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Abstract

The embodiment of the invention relates to a behavior guidance strategy determination method and device. The method comprises the steps that the conversion rates and conversion values of all contact points on one or more pages or the conversion rates and conversion values of different page contact points in a historical time period are calculated, and the weights of all the contact points are calculated according to the conversion rates and the conversion values; user behavior data in preset time is acquired, and users are grouped according to the weights of the contact points, wherein the user behavioral data belongs to the contact points; according to grouping results, a preset behavior guidance strategy corresponding to the grouping results is executed on the users according to the grouping results. According to the behavior guidance strategy determination method and device, the corresponding behavior guidance strategy is executed on the users through the grouping results, the antipathy emotion, caused by an improper marketing mode, of the users is reduced, then the churn rate of the users is reduced, and the success rate of marketing is improved.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of data processing, and in particular, relate to a method for determining a behavior guidance strategy, an apparatus for determining a behavior guidance strategy, a computer-readable storage medium, and an electronic device. Background technique [0002] In some existing service push methods, most of the agents obtain the user's phone number or other contact information according to the user's contact information, and then push the service by phone or direct visit. [0003] However, the above-mentioned business push method has the following defects: on the one hand, because the user has not been analyzed in detail before, blind sales are carried out directly according to the user's contact information, and the behavior guidance strategy is not clear, which leads to a lot of time-consuming As well as labor costs, the success rate is very small; on the other hand, users will have resi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06
Inventor 杨新刚
Owner TAIKANG LIFE INSURANCE CO LTD
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