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Data plan recommendation method and device based on Internet-surfing behaviors of mobile users

A mobile user and data package technology, applied in the field of communications, can solve the problems of large differences in user needs and inaccurate recommendation of data packages, and achieve the effect of improving the success rate, practical economic benefits, and accurate push.

Active Publication Date: 2018-04-10
CHINA UNITED NETWORK COMM GRP CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] Aiming at the above-mentioned deficiencies in the prior art, the present invention provides a traffic package recommendation method and device based on mobile users’ online behaviors, to solve the problems of inaccurate traffic package recommendation and large differences with user needs

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  • Data plan recommendation method and device based on Internet-surfing behaviors of mobile users

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Embodiment Construction

[0036] The technical solutions in the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the present invention. Apparently, the described embodiments are part of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0037] The present invention divides users who have similar interests in accessing applications into similar users by analyzing the online behavior of users with a large amount of data, pays attention to the correlation between users, recommends traffic packages ordered by other users of the same category to mobile users, and realizes the accuracy of traffic packages push.

[0038]Operators deploy DPI (Deep Packet Inspection) devices between SGSN (Serving GPRS Support Node, serving GPRS su...

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Abstract

The invention provides a data plan recommendation method and device based on Internet-surfing behaviors of mobile users. The method and device has the advantages that massive data of Internet-surfingbehaviors of the users is analyzed, and the mobile users are classified through application interest scores of the mobile users, so that the users with similar application access interests are classified as users of a same type; and a data plan subscribed by the user among the users of the same type, whose application access interests are the closest to the application access interests of the userto whom a data plan is to be recommended and whose subscription capability is similar to the subscription capability of the user to whom the data plan is to be recommended, is used as a reference basis for data plan recommendation, that is, the users with the similar application access interests and the similar subscription capabilities are associated, so that precise data plan pushing can be achieved; and the data plan recommended to the user is obtained through analysis based on the big data of the Internet-surfing behaviors of the users, so that actual user requirements can be satisfied, the data plan upgrade success rate for the mobile users can be effectively improved, and tangible economic benefits can be brought to operators.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a method and device for recommending data packages based on mobile users' online behaviors. Background technique [0002] The mobile Internet has entered a period of rapid development, and using mobile terminals to access the Internet has become the first choice of users. Mobile users' demand for traffic is also increasing, and there are often situations where the data in the package is not enough. Upgrading the data package is the main means to solve the above problems. For operators, traffic management is an important marketing method, which can effectively reduce the user churn rate and increase operating income. However, operators have various traffic packages, and it is difficult for ordinary users to judge which is the most suitable, so they can only turn to marketing personnel for help. [0003] The existing data package recommendation scheme mainly relies on mark...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/14H04W4/24G06Q30/02
CPCG06Q30/0255H04L12/1485H04W4/24
Inventor 杨宇李希金
Owner CHINA UNITED NETWORK COMM GRP CO LTD
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