User recognition method and device

A user identification and user technology, applied in the network field, can solve problems such as technology dependence, lower advertising ROI, and loss of advertiser interests

Inactive Publication Date: 2018-06-22
北京秒针信息咨询有限公司
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  • Abstract
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] With the development of science and technology and the gradual improvement of people's living standards, most Internet users now have multiple Internet devices, such as personal computers, tablets and mobile phones, and their Internet behavior is scattered on various devices. If simply It is believed that there are different people behind different devices, and using this to place advertisements will cause a lot of waste of resources, reduce the ROI (Return On Investment, return on investment) of advertisements, and lose the interests of advertisers. There

Method used

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  • User recognition method and device

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Experimental program
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specific Embodiment

[0063] The following is a specific embodiment, including the following steps:

[0064] Step 110: Obtain the stored user online behavior log, and extract information such as device ID, IP address, online time, and visited URL.

[0065] The user online information recorded in this embodiment is shown in Table 2.

[0066] Table 2 User Internet Information Record Table

[0067]

[0068] Step 120: According to the browsing behavior information of each ID in the behavior log, calculate five types of features for judging whether the two device IDs (id0 and id1) belong to the same user. In this embodiment, the calculated samples are shown in Table 3.

[0069] table 3

[0070]

[0071] Step 130: Based on the feature calculation results of the two device IDs, according to the method of rules, the five rules for judging whether the two IDs belong to the same user are as follows:

[0072] (1) Within 30 consecutive natural days, the daily association times of the two IDs on the p...

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Abstract

The invention discloses a user recognition method and device. The method comprises the following steps of: obtaining an internet surging log of a user, and extracting equipment IDs and browsing behavior information thereof from the internet surfing log; aiming at every two undetermined equipment IDs, determining appointed feature values according to the browsing behavior information; and if the appointed feature values satisfy an appointed rule or are classified into appointed types according to a pre-learnt classification model, recognizing that the two undetermined equipment IDs belong to asame user. According to the method and device, the fact that different equipment IDs belong to a same user can be realized, and the advertisement putting ROI can be improved for advertisers.

Description

technical field [0001] Embodiments of the present invention relate to but are not limited to the field of network technology, especially a method and device for user identification. Background technique [0002] With the development of science and technology and the gradual improvement of people's living standards, most Internet users now have multiple Internet devices, such as personal computers, tablets and mobile phones, and their Internet behavior is scattered on various devices. If simply It is believed that there are different people behind different devices, and using this to place advertisements will cause a lot of waste of resources, reduce the ROI (Return On Investment, return on investment) of advertisements, and lose the interests of advertisers. Therefore, for this kind of Advertisers have a strong demand for the multi-screen recognition technology that users can know which device they switch to. [0003] At present, the cross-screen recognition technology main...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/955
Inventor 蒋龙龙张国刚祝黄建吴明辉
Owner 北京秒针信息咨询有限公司
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