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Method and device for analyzing user consumption power

An analysis method and user technology, applied in data processing applications, character and pattern recognition, accounting/billing services, etc., can solve the problems of covering less user dimensions and difficult user consumption ability analysis

Inactive Publication Date: 2018-11-27
智慧足迹数据科技有限公司
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  • Abstract
  • Description
  • Claims
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Problems solved by technology

[0002] In the existing technology, how to determine the affluence and consumption ability of the crowd is often achieved by conducting questionnaire surveys on the crowd, querying bank window records and credit card consumption records, etc., and users' consumption can be obtained from banking data. information, but the information obtained from these data covers less user dimensions, so it is difficult to make a correct analysis of the user's consumption ability

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  • Method and device for analyzing user consumption power
  • Method and device for analyzing user consumption power
  • Method and device for analyzing user consumption power

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Embodiment Construction

[0024] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions of the present invention will be clearly and completely described below in conjunction with the accompanying drawings. Obviously, the described embodiments are part of the embodiments of the present invention, not all of them. the embodiment. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without making creative efforts belong to the protection scope of the present invention.

[0025] Due to the current popularity of Internet communication, communication operators have accumulated a large amount of user data, which belongs to the consumption data of users in the communication dimension, so these consumption data are relatively one-sided and noisy at the same time; In order to obtain the user's consumption information, it is usually necessary to perform related processi...

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Abstract

The invention provides a method and a device for analyzing user consumption power. The method comprises the following steps: obtaining the user communication data and the peripheral data from an operator, wherein the peripheral data include mobile terminal information and / or housing information; determining the user attribute data through the user communication data and the peripheral data, wherein the attribute data include one or more of at least partial peripheral data, job location, travel data and internet behavioral preference, and the job location includes the place of work and residence of the user; and performing clustering analysis and indexation analysis on the attribute data so as to obtain the consumption power analysis result of the user. The consumption power of the user canbe analyzed from multiple dimensions through the communication data of the user, and the analysis result is more comprehensive and accurate.

Description

technical field [0001] The present invention relates to the field of consumer data analysis, in particular to a method and device for analyzing user consumption ability. Background technique [0002] In the existing technology, how to determine the affluence and consumption ability of the crowd is often achieved by conducting questionnaire surveys on the crowd, querying bank window records and credit card consumption records, etc., and users' consumption can be obtained from banking data. However, the information obtained from these data covers less user dimensions, so it is difficult to make a correct analysis of the user's consumption ability. Contents of the invention [0003] In view of this, the object of the present invention is to provide a method and device for analyzing user consumption ability, so as to improve the accuracy of analysis of user consumption ability. [0004] In the first aspect, the embodiment of the present invention provides a method for analyzi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02H04W4/24H04W4/02G06K9/62
CPCH04W4/02H04W4/24G06Q30/0201G06Q30/0202G06F18/23213
Inventor 朱潇闫嘉张岩李振军王乾佳罗剑锋范东邹炎炎
Owner 智慧足迹数据科技有限公司
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