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Advertisement putting effect estimation method and device, server and storage medium

A technology of advertising delivery and advertising, applied in marketing and other directions, can solve the problems of no advertising and the inability to realize the effect prediction of advertising delivery, etc.

Active Publication Date: 2019-05-24
GUANGZHOU YOUMI INFORMATION TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Obviously, the existing technology cannot realize the prediction of the advertising effect without the actual advertising effect

Method used

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  • Advertisement putting effect estimation method and device, server and storage medium
  • Advertisement putting effect estimation method and device, server and storage medium
  • Advertisement putting effect estimation method and device, server and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment

[0062] In this embodiment of the present application, the advertising delivery effect may include the number of exposures of the advertisement, the number of clicks on the advertisement, the amount of conversion of the advertisement, the value of the advertising budget and so on.

[0063] The above are only the preferred content of the advertising delivery effect provided by the embodiment of the present application. Specifically, the inventor can set the specific content of the advertising delivery effect according to his own needs, which is not limited here.

[0064] figure 1 It is a flow chart of a method for estimating advertising delivery effects provided by the embodiment of this application.

[0065] Such as figure 1 As shown, the method includes:

[0066] S101. Receive a delivery effect estimation request, and the delivery effect estimation request indicates the target industry and target delivery channel of the target advertisement to be estimated for delivery effec...

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Abstract

The invention provides an advertisement putting effect estimation method and device, a server and a storage medium, and the method comprises the steps: receiving a putting effect estimation request which indicates a target industry to which a target advertisement to be subjected to putting effect estimation belongs, a target putting channel, and target time for requesting for putting effect estimation; determining the effective duration of putting the advertisement of the target industry in the unit time of the target putting channel in the target time, and calculating the total exposure number of putting the advertisement of the target industry in the unit time of the target putting channel in the target time based on the effective duration and a preset advertisement loading rate; And according to the total exposure number, calculating the exposure number of the target advertisement in the target delivery channel per unit time in the target time, so as to achieve the estimation of theadvertisement delivery effect on the basis of not using the actual advertisement delivery effect.

Description

technical field [0001] The present invention relates to the field of Internet and computer technology, and more specifically, to a method, device, server and storage medium for predicting advertising delivery effects. Background technique [0002] With the development of the Internet, online advertising has almost become one of the main publicity methods for major Internet products, and its importance is self-evident. In order to estimate the flow of advertisements and provide decision-making basis for advertisers and other relevant operators, the estimation of advertisement delivery effect is becoming more and more important. [0003] The existing technology is usually based on the time and quantity fitting of a small part of the actual delivery effect of the advertisement, so as to realize the estimation of the advertisement delivery effect. Obviously, the existing technology cannot realize the estimation of the advertisement delivery effect without the actual advertiseme...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 翁永金李百川冯珏曦李锦胜劳晓敏
Owner GUANGZHOU YOUMI INFORMATION TECH
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