Marketing automation management platform system and management method thereof

A technology of automated management and management methods, applied in the marketing automation management platform system and its management field, can solve problems such as customer loss and poor customer experience, and achieve the effects of optimizing processes, efficient customer management, and improving marketing efficiency

Pending Publication Date: 2019-09-17
上海矩云信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] In marketing practice, the cost of customer acquisition is usually 4-10 times higher than retention, and untimely, irrelevant or even missing customer interactions can lead to poor customer experience , and lead to loss of customers

Method used

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  • Marketing automation management platform system and management method thereof
  • Marketing automation management platform system and management method thereof
  • Marketing automation management platform system and management method thereof

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0068] Specific embodiments of the present invention are described in further detail below in conjunction with the accompanying drawings:

[0069] see figure 1 , the structure of the specific embodiment of the present invention includes customer contact data acquisition unit, real-time data gateway, ID query and matching service unit, MPP data analysis unit, process engine, management terminal, real-time message gateway and action executor, customer contact data The acquisition unit is connected to the real-time data gateway, the real-time data gateway is connected to the ID query and matching service unit, the ID query and matching service unit is respectively connected to the MPP data analysis unit and the process engine, the process engine is connected to the real-time message gateway, and the real-time message gateway is connected to The action executor and the MPP data analysis unit are respectively connected to the process engine and the management terminal, among which:...

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Abstract

The invention relates to a marketing automation management platform system and a management method thereof. The marketing automation management platform system comprises a client contact data acquisition unit, a real-time data gateway, an ID query and matching service unit, an MPP data analysis unit, a process engine, a management end, a real-time message gateway and an action actuator, wherein the client contact data acquisition unit is connected to the real-time data gateway; the real-time data gateway is connected with the ID query and matching service unit; the ID query and matching service unit is respectively connected with the MPP data analysis unit and the process engine; the process engine is connected with the real-time message gateway; the real-time message gateway is connected with the action actuator; and the MPP data analysis unit is respectively connected with the process engine and the management end. The marketing automation management platform system is good in timeliness, high in accuracy and capable of achieving automation.

Description

technical field [0001] The invention relates to the field of computers, in particular to a marketing automation management platform system and a management method thereof. Background technique [0002] In marketing practice, the cost of customer acquisition is usually 4-10 times higher than retention, untimely, irrelevant or even missing customer interaction will lead to poor customer experience and lead to customer loss. Timely customer interaction and response can effectively improve customer experience and increase conversion rate and repurchase rate. Customer interaction management can help coordinate the interaction of each individual customer in the overall journey, achieve "at the right time, to the right customer, and deliver the right content", and achieve the purpose of retention through good interaction with customers, and Finally realize the value. Therefore, how to effectively and automatically manage customer interaction, and improve the accuracy and timeline...

Claims

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Application Information

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IPC IPC(8): G06F16/25G06F16/28G06Q10/10
CPCG06F16/254G06F16/283G06Q10/103
Inventor 曹曙玮武越
Owner 上海矩云信息技术有限公司
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